The board of directors and corporate reputation: an empirical analysis

Purpose – The purpose of this paper is to test the association between board of director characteristics and corporate reputation. Design/methodology/approach – Logistic and multivariate regressions are performed to analyse whether the board of director characteristics are associated with the level...

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Detalles Bibliográficos
Autores: Bravo Urquiza, Francisco, Abad Navarro, María Cristina, Laffarga Briones, Joaquina
Tipo de recurso: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2015
País:España
Institución:Universidad de Sevilla (US)
Repositorio:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/78318
Acceso en línea:https://hdl.handle.net/11441/78318
https://doi.org/10.1108/ARLA-07-2013-0096
Access Level:acceso abierto
Palabra clave:Corporate reputation
Corporate governance
Board of directors
Reputación corporativa
Gobierno corporativo
Consejo de administración
Descripción
Sumario:Purpose – The purpose of this paper is to test the association between board of director characteristics and corporate reputation. Design/methodology/approach – Logistic and multivariate regressions are performed to analyse whether the board of director characteristics are associated with the level of corporate reputation. The sample is composed of listed companies in the Madrid Stock Exchange (Índice General de la Bolsa de Madrid)atleastonceduringtheperiod2004-2010.Corporategovernancedataweremanuallyextracted from governance reports released by Spanish companies. The data for the design of a corporate reputation measure were obtained from the Monitor Español de Reputación Corporativa (MERCO) institute web site. Findings – Results from the empirical analysis show that Spanish companies that appear high up in terms of ranking in the reputation index provided by MERCO tend to have a higher percentage of independent directors as well as more female directors on their board. Firm size and the image of the president of a firm are also linked to corporate reputation. Originality/value – The results have direct implications for the management of corporate governance mechanisms by shareholders who should take into account their role in the creation and maintenance of corporate reputation.