The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry.

ABSTRACT: Research on corporate social responsibility (CSR) has notably increased in recent years and many scales for measuring CSR image have been developed in academic literature. Due to the contextual character recognized in the implementation of CSR strategies, in this paper a new scale based on...

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Autores: Pérez Ruiz, Andrea|||0000-0003-3521-1783, Martínez García de Leaniz, Rosa Patricia|||0000-0002-9527-0307, Rodríguez del Bosque, Ignacio A.
Tipo de recurso: artículo
Fecha de publicación:2013
País:España
Institución:Universidad de Cantabria (UC)
Repositorio:UCrea Repositorio Abierto de la Universidad de Cantabria
Idioma:inglés
OAI Identifier:oai:repositorio.unican.es:10902/12992
Acceso en línea:http://hdl.handle.net/10902/12992
Access Level:acceso abierto
Palabra clave:Corporate Social Responsibility
Corporate image
Scale development
Banking industry
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spelling The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry.Pérez Ruiz, Andrea|||0000-0003-3521-1783Martínez García de Leaniz, Rosa Patricia|||0000-0002-9527-0307Rodríguez del Bosque, Ignacio A.Corporate Social ResponsibilityCorporate imageScale developmentBanking industryABSTRACT: Research on corporate social responsibility (CSR) has notably increased in recent years and many scales for measuring CSR image have been developed in academic literature. Due to the contextual character recognized in the implementation of CSR strategies, in this paper a new scale based on stakeholder theory is developed to evaluate customers’ perception regarding the CSR performance of their banking service providers. The proposal of reliable measurement tools for evaluating customers’ perception is especially relevant for companies because of their significant role in influencing the design and implementation of corporate strategies. Results demonstrate the reliability and validity of this new scale in two different samples. In the banking industry, CSR includes corporate responsibilities toward customers, shareholders, employees, society, and all legal and ethical requirements of banking institutions. Nevertheless, different kinds of banking institutions have specific CSR images, which reveal different strategic approaches to CSR.SpringerUniversidad de Cantabria20132013-01-01journal articlehttp://purl.org/coar/resource_type/c_6501NAhttp://purl.org/coar/version/c_be7fb7dd8ff6fe43info:eu-repo/semantics/articlehttp://hdl.handle.net/10902/12992Service Business, September 2013, Volume 7, Issue 3, pp 459–481reponame:UCrea Repositorio Abierto de la Universidad de Cantabriainstname:Universidad de Cantabria (UC)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:repositorio.unican.es:10902/129922026-06-02T12:39:31Z
dc.title.none.fl_str_mv The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry.
title The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry.
spellingShingle The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry.
Pérez Ruiz, Andrea|||0000-0003-3521-1783
Corporate Social Responsibility
Corporate image
Scale development
Banking industry
title_short The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry.
title_full The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry.
title_fullStr The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry.
title_full_unstemmed The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry.
title_sort The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry.
dc.creator.none.fl_str_mv Pérez Ruiz, Andrea|||0000-0003-3521-1783
Martínez García de Leaniz, Rosa Patricia|||0000-0002-9527-0307
Rodríguez del Bosque, Ignacio A.
author Pérez Ruiz, Andrea|||0000-0003-3521-1783
author_facet Pérez Ruiz, Andrea|||0000-0003-3521-1783
Martínez García de Leaniz, Rosa Patricia|||0000-0002-9527-0307
Rodríguez del Bosque, Ignacio A.
author_role author
author2 Martínez García de Leaniz, Rosa Patricia|||0000-0002-9527-0307
Rodríguez del Bosque, Ignacio A.
author2_role author
author
dc.contributor.none.fl_str_mv Universidad de Cantabria
dc.subject.none.fl_str_mv Corporate Social Responsibility
Corporate image
Scale development
Banking industry
topic Corporate Social Responsibility
Corporate image
Scale development
Banking industry
description ABSTRACT: Research on corporate social responsibility (CSR) has notably increased in recent years and many scales for measuring CSR image have been developed in academic literature. Due to the contextual character recognized in the implementation of CSR strategies, in this paper a new scale based on stakeholder theory is developed to evaluate customers’ perception regarding the CSR performance of their banking service providers. The proposal of reliable measurement tools for evaluating customers’ perception is especially relevant for companies because of their significant role in influencing the design and implementation of corporate strategies. Results demonstrate the reliability and validity of this new scale in two different samples. In the banking industry, CSR includes corporate responsibilities toward customers, shareholders, employees, society, and all legal and ethical requirements of banking institutions. Nevertheless, different kinds of banking institutions have specific CSR images, which reveal different strategic approaches to CSR.
publishDate 2013
dc.date.none.fl_str_mv 2013
2013-01-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
NA
http://purl.org/coar/version/c_be7fb7dd8ff6fe43
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10902/12992
url http://hdl.handle.net/10902/12992
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Springer
publisher.none.fl_str_mv Springer
dc.source.none.fl_str_mv Service Business, September 2013, Volume 7, Issue 3, pp 459–481
reponame:UCrea Repositorio Abierto de la Universidad de Cantabria
instname:Universidad de Cantabria (UC)
instname_str Universidad de Cantabria (UC)
reponame_str UCrea Repositorio Abierto de la Universidad de Cantabria
collection UCrea Repositorio Abierto de la Universidad de Cantabria
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15.300719

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