Análisis de la cartografía web turística y su papel en la promoción oficial de destinos. El caso de las 50 ciudades 'top destinations'
This thesis analyses the use of tourist mapping as a tool of destination official web marketing, focusing on interactive maps as interfaces with information access as well as unique graphic images that introduce the idea of territorial unity and collaborate in promoting the image and identity/brand...
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| Formato: | tesis doctoral |
| Estado: | Versión publicada |
| Fecha de publicación: | 2013 |
| País: | España |
| Recursos: | Universitat Rovira i virgili (URV) |
| Repositorio: | Repositori Institucional de la Universitat Rovira i Virgili |
| OAI Identifier: | oai:urv.cat:TDX:1347 |
| Acesso em linha: | https://hdl.handle.net/20.500.11797/TDX1347 http://hdl.handle.net/10803/145067 |
| Access Level: | acceso abierto |
| Palavra-chave: | 91 - Geografia. Viatges 517 - Anàlisi 379.8 - Temps lliure 339 - Comerç. Relacions econòmiques internacionals. Economia mundial. Màrqueting |
| Resumo: | This thesis analyses the use of tourist mapping as a tool of destination official web marketing, focusing on interactive maps as interfaces with information access as well as unique graphic images that introduce the idea of territorial unity and collaborate in promoting the image and identity/brand of the destination. Three approaches are applied: that of the users, of the web marketing managers, and of the academics. Quality model for online tourist maps along with detailed features inventory are elaborated to ensure their suitability to the sector. A systematic method for evaluating the quality of tourist web mapping (MEMTI) is developed in order to provide the Destination Marketing Organizations (DMOs) with a practical tool. A sample of 50 official maps of 'Top Destination' cities is analyzed and the great potential for improvement is detected. |
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