Innovation strategies and business networks: a PLS-SEM analysis in rural tourism entrepreneurship

This study examined how entrepreneurs in the tourism sector can develop competitive advantages in a highly competitive environment. The relationship between innovation strategies, business networks, and service innovation was investigated using a PLS-SEM analysis with a sample of 32 tourism enterpri...

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Detalles Bibliográficos
Autores: Anzules Falcones, Wendy, Martín Castilla, Juan Ignacio, Tulcanaza Prieto, Ana Belén
Tipo de recurso: artículo
Fecha de publicación:2025
País:España
Institución:Universidad Autónoma de Madrid
Repositorio:Biblos-e Archivo. Repositorio Institucional de la UAM
Idioma:inglés
OAI Identifier:oai:repositorio.uam.es:10486/742020
Acceso en línea:https://hdl.handle.net/10486/742020
https://dx.doi.org/10.3390/su17136161
Access Level:acceso abierto
Palabra clave:Business networks
Innovation strategies
Rural tourism entrepreneurship
Empresa
Economía
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spelling Innovation strategies and business networks: a PLS-SEM analysis in rural tourism entrepreneurshipAnzules Falcones, WendyMartín Castilla, Juan IgnacioTulcanaza Prieto, Ana BelénBusiness networksInnovation strategiesRural tourism entrepreneurshipEmpresaEconomíaThis study examined how entrepreneurs in the tourism sector can develop competitive advantages in a highly competitive environment. The relationship between innovation strategies, business networks, and service innovation was investigated using a PLS-SEM analysis with a sample of 32 tourism enterprises in Ecuador, namely, Cotacachi, Otavalo, and Quiroga. A structured questionnaire was used to evaluate service innovation, strategic renewal, and the development of business networks. The results indicate that internal knowledge sharing, process optimization, and the creation of new services drive creative strategies. Simultaneously, innovation and strategic renewal are positively associated with participation in business networks. In addition, access to external financing was identified as a key factor in enhancing innovation. These findings underscore the importance of designing public policies that promote tourism innovation through comprehensive programs combining access to finance, strengthened business networks, and internal capacity training. This paper offers strategic insights into the competitiveness and sustainability of tourism enterprises in emerging economiesMDPIDepartamento de Organización de EmpresasFacultad de Ciencias Económicas y Empresariales20252025-07-04research articlehttp://purl.org/coar/resource_type/c_2df8fbb1VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10486/742020https://dx.doi.org/10.3390/su17136161reponame:Biblos-e Archivo. Repositorio Institucional de la UAMinstname:Universidad Autónoma de MadridInglésengopen accesshttp://purl.org/coar/access_right/c_abf2Attribution 4.0 Internationalhttp://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:repositorio.uam.es:10486/7420202026-06-23T12:46:27Z
dc.title.none.fl_str_mv Innovation strategies and business networks: a PLS-SEM analysis in rural tourism entrepreneurship
title Innovation strategies and business networks: a PLS-SEM analysis in rural tourism entrepreneurship
spellingShingle Innovation strategies and business networks: a PLS-SEM analysis in rural tourism entrepreneurship
Anzules Falcones, Wendy
Business networks
Innovation strategies
Rural tourism entrepreneurship
Empresa
Economía
title_short Innovation strategies and business networks: a PLS-SEM analysis in rural tourism entrepreneurship
title_full Innovation strategies and business networks: a PLS-SEM analysis in rural tourism entrepreneurship
title_fullStr Innovation strategies and business networks: a PLS-SEM analysis in rural tourism entrepreneurship
title_full_unstemmed Innovation strategies and business networks: a PLS-SEM analysis in rural tourism entrepreneurship
title_sort Innovation strategies and business networks: a PLS-SEM analysis in rural tourism entrepreneurship
dc.creator.none.fl_str_mv Anzules Falcones, Wendy
Martín Castilla, Juan Ignacio
Tulcanaza Prieto, Ana Belén
author Anzules Falcones, Wendy
author_facet Anzules Falcones, Wendy
Martín Castilla, Juan Ignacio
Tulcanaza Prieto, Ana Belén
author_role author
author2 Martín Castilla, Juan Ignacio
Tulcanaza Prieto, Ana Belén
author2_role author
author
dc.contributor.none.fl_str_mv Departamento de Organización de Empresas
Facultad de Ciencias Económicas y Empresariales
dc.subject.none.fl_str_mv Business networks
Innovation strategies
Rural tourism entrepreneurship
Empresa
Economía
topic Business networks
Innovation strategies
Rural tourism entrepreneurship
Empresa
Economía
description This study examined how entrepreneurs in the tourism sector can develop competitive advantages in a highly competitive environment. The relationship between innovation strategies, business networks, and service innovation was investigated using a PLS-SEM analysis with a sample of 32 tourism enterprises in Ecuador, namely, Cotacachi, Otavalo, and Quiroga. A structured questionnaire was used to evaluate service innovation, strategic renewal, and the development of business networks. The results indicate that internal knowledge sharing, process optimization, and the creation of new services drive creative strategies. Simultaneously, innovation and strategic renewal are positively associated with participation in business networks. In addition, access to external financing was identified as a key factor in enhancing innovation. These findings underscore the importance of designing public policies that promote tourism innovation through comprehensive programs combining access to finance, strengthened business networks, and internal capacity training. This paper offers strategic insights into the competitiveness and sustainability of tourism enterprises in emerging economies
publishDate 2025
dc.date.none.fl_str_mv 2025
2025-07-04
dc.type.none.fl_str_mv research article
http://purl.org/coar/resource_type/c_2df8fbb1
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10486/742020
https://dx.doi.org/10.3390/su17136161
url https://hdl.handle.net/10486/742020
https://dx.doi.org/10.3390/su17136161
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution 4.0 International
http://creativecommons.org/licenses/by/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution 4.0 International
http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv MDPI
publisher.none.fl_str_mv MDPI
dc.source.none.fl_str_mv reponame:Biblos-e Archivo. Repositorio Institucional de la UAM
instname:Universidad Autónoma de Madrid
instname_str Universidad Autónoma de Madrid
reponame_str Biblos-e Archivo. Repositorio Institucional de la UAM
collection Biblos-e Archivo. Repositorio Institucional de la UAM
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15.812429

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