Determining the influence of belonging to a wine protected designation of origin on profitability

To guide consumers, wineries need credible attributes about the quality of their wines and its origin. In Spain, protected designations of origin (PDO) guarantee that the wine has been produced in a certain wine region in accordance with specific and officially regulated quality criteria thus provid...

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Autores: Moreno Gené, Jordi, Solé Puiggené, Sònia, Gallizo Larraz, José Luis
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2024
País:España
Institución:Universitat de Lleida (UdL)
Repositorio:Repositori Obert UdL
OAI Identifier:oai:repositori.udl.cat:10459.1/465835
Acceso en línea:https://doi.org/10.1002/agr.21947
https://hdl.handle.net/10459.1/465835
Access Level:acceso abierto
Palabra clave:Profitability
Protected designation of origin
Spanish wineries
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spelling Determining the influence of belonging to a wine protected designation of origin on profitabilityMoreno Gené, JordiSolé Puiggené, SòniaGallizo Larraz, José LuisProfitabilityProtected designation of originSpanish wineriesTo guide consumers, wineries need credible attributes about the quality of their wines and its origin. In Spain, protected designations of origin (PDO) guarantee that the wine has been produced in a certain wine region in accordance with specific and officially regulated quality criteria thus providing elements of guarantee to the consumer. The objective of this work is to determine whether the belonging of a winery to a PDO is positively or negatively related to profitability. This analysis is important because based on its results, managers will have more knowledge to decide whether a winery is interested in joining the regional PDO or not. We performed an empirical study using a random-effects generalized least squares regression analysis, with a sample of 1182 Spanish wineries, in which we determine the relation between belonging to eight of the major Spanish PDOs and winery profitability. The results show that wineries registered in these PDOs tend to have higher levels of profitability than wineries that have opted to remain outside, with these differences being significant in five of the eight PDOs analyzed. Additionally, the regression model reveals a positive relationship between PDO membership and winery profitability in six of the eight PDOs. Furthermore, the findings suggest that in some of these PDOs small wineries benefit the most from being part of a PDO due to their difficulties in having a recognized brand in the market, while belonging to a PDO seems to be less useful for large wineries that have greater resources to build their own quality brand. On the basis of these findings, the wineries now have more information to decide whether to stay in the PDO, join it, or focus exclusively on developing their own brands [EconLit Citations: L15, L66, Q13].Wiley2024info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttps://doi.org/10.1002/agr.21947https://hdl.handle.net/10459.1/465835reponame:Repositori Obert UdL instname:Universitat de Lleida (UdL)InglésReproducció del document publicat a https://doi.org/10.1002/agr.21947Agribusiness, 2026, vol. 42, núm. 1, p. 296-315cc-by (c) Jordi Moreno Gené, Sònia Solé Puiggené, José Luis Gallizo Larraz, 2024Attribution 4.0 Internationalinfo:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by/4.0/oai:repositori.udl.cat:10459.1/4658352026-06-24T12:42:17Z
dc.title.none.fl_str_mv Determining the influence of belonging to a wine protected designation of origin on profitability
title Determining the influence of belonging to a wine protected designation of origin on profitability
spellingShingle Determining the influence of belonging to a wine protected designation of origin on profitability
Moreno Gené, Jordi
Profitability
Protected designation of origin
Spanish wineries
title_short Determining the influence of belonging to a wine protected designation of origin on profitability
title_full Determining the influence of belonging to a wine protected designation of origin on profitability
title_fullStr Determining the influence of belonging to a wine protected designation of origin on profitability
title_full_unstemmed Determining the influence of belonging to a wine protected designation of origin on profitability
title_sort Determining the influence of belonging to a wine protected designation of origin on profitability
dc.creator.none.fl_str_mv Moreno Gené, Jordi
Solé Puiggené, Sònia
Gallizo Larraz, José Luis
author Moreno Gené, Jordi
author_facet Moreno Gené, Jordi
Solé Puiggené, Sònia
Gallizo Larraz, José Luis
author_role author
author2 Solé Puiggené, Sònia
Gallizo Larraz, José Luis
author2_role author
author
dc.subject.none.fl_str_mv Profitability
Protected designation of origin
Spanish wineries
topic Profitability
Protected designation of origin
Spanish wineries
description To guide consumers, wineries need credible attributes about the quality of their wines and its origin. In Spain, protected designations of origin (PDO) guarantee that the wine has been produced in a certain wine region in accordance with specific and officially regulated quality criteria thus providing elements of guarantee to the consumer. The objective of this work is to determine whether the belonging of a winery to a PDO is positively or negatively related to profitability. This analysis is important because based on its results, managers will have more knowledge to decide whether a winery is interested in joining the regional PDO or not. We performed an empirical study using a random-effects generalized least squares regression analysis, with a sample of 1182 Spanish wineries, in which we determine the relation between belonging to eight of the major Spanish PDOs and winery profitability. The results show that wineries registered in these PDOs tend to have higher levels of profitability than wineries that have opted to remain outside, with these differences being significant in five of the eight PDOs analyzed. Additionally, the regression model reveals a positive relationship between PDO membership and winery profitability in six of the eight PDOs. Furthermore, the findings suggest that in some of these PDOs small wineries benefit the most from being part of a PDO due to their difficulties in having a recognized brand in the market, while belonging to a PDO seems to be less useful for large wineries that have greater resources to build their own quality brand. On the basis of these findings, the wineries now have more information to decide whether to stay in the PDO, join it, or focus exclusively on developing their own brands [EconLit Citations: L15, L66, Q13].
publishDate 2024
dc.date.none.fl_str_mv 2024
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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status_str publishedVersion
dc.identifier.none.fl_str_mv https://doi.org/10.1002/agr.21947
https://hdl.handle.net/10459.1/465835
url https://doi.org/10.1002/agr.21947
https://hdl.handle.net/10459.1/465835
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Reproducció del document publicat a https://doi.org/10.1002/agr.21947
Agribusiness, 2026, vol. 42, núm. 1, p. 296-315
dc.rights.none.fl_str_mv cc-by (c) Jordi Moreno Gené, Sònia Solé Puiggené, José Luis Gallizo Larraz, 2024
Attribution 4.0 International
info:eu-repo/semantics/openAccess
http://creativecommons.org/licenses/by/4.0/
rights_invalid_str_mv cc-by (c) Jordi Moreno Gené, Sònia Solé Puiggené, José Luis Gallizo Larraz, 2024
Attribution 4.0 International
http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Wiley
publisher.none.fl_str_mv Wiley
dc.source.none.fl_str_mv reponame:Repositori Obert UdL
instname:Universitat de Lleida (UdL)
instname_str Universitat de Lleida (UdL)
reponame_str Repositori Obert UdL
collection Repositori Obert UdL
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