How changes in consumer behaviour and retailingaffect competence requirements for food producersand processors

[EN] This paper analyses the changing competence requirements which members of the food chain face in their pursuit of competitive advantage. Two groups of trends serve as point of departure: more dynamic and heterogeneous consumer demands, which can be analysed in terms of consumer demands for sens...

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Detalles Bibliográficos
Autor: Grunert, Klaus G.
Tipo de recurso: artículo
Fecha de publicación:2006
País:España
Institución:Universitat Politècnica de València (UPV)
Repositorio:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
Idioma:inglés
OAI Identifier:oai:riunet.upv.es:10251/110848
Acceso en línea:https://riunet.upv.es/handle/10251/110848
Access Level:acceso abierto
Palabra clave:Comportamiento del consumidor
Distribución
Competitividad
Nuevas tendencias
Cadena alimentaria
Consumer behaviour
Retailing
Competence
New trends
Food chain
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network_acronym_str ES
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repository_id_str
spelling How changes in consumer behaviour and retailingaffect competence requirements for food producersand processorsCómo los cambios en el comportamiento del consumidor y la distribución afectan a la competencia de los productores y procesadores de alimentosGrunert, Klaus G.Comportamiento del consumidorDistribuciónCompetitividadNuevas tendenciasCadena alimentariaConsumer behaviourRetailingCompetenceNew trendsFood chain[EN] This paper analyses the changing competence requirements which members of the food chain face in their pursuit of competitive advantage. Two groups of trends serve as point of departure: more dynamic and heterogeneous consumer demands, which can be analysed in terms of consumer demands for sensory, health, process and convenience qualities, and changing roles for retailers in the food chain. Based on these trends, it is argued that competencies which can increase producers’level of market orientation get increased weight in the attainment of competitive advantage, and three types of competencies are singled out as especially important: consumer understanding, relationship management, and new product development. The development of market-related competencies aimed at exploiting trends in consumer behaviour and retailing will also entail changing forms of cooperation among members of the value chain, which favour both new ways of adding value but also new ways of matching consumer heterogeneity with heterogeneity in agricultural raw materials.[ES] Este trabajo analiza el cambio en los requisitos de la competencia de los miembros de la cadena alimentaria cara a conseguir sus propósitos de obtener una ventaja competitiva. Dos grupos de tendencias sirven como punto de partida: una más dinámica y heterogénea demanda por parte de los consumidores, que se puede analizar en términos de demanda de calidad sensorial, de salud, de proceso y conveniencia; y por otro lado, un cambio en el papel de los distribuidores en la cadena alimentaria. Basándose en estas tendencias, se discute que la competencia, la cual puede incrementar el nivel de orientación al mercado de los productores, incrementa el peso del logro de la ventaja competitiva, distinguiéndose tres tipos de competencia como especialmente importantes: el entendimiento del consumidor, la gestión de las relaciones y el desarrollo de nuevos productos. El desarrollo de las competencias relacionadas con el mercado y destinadas a explorar las tendencias del comportamiento del consumidor y la distribución supondrá cambios en la forma de cooperación entre los miembros en la cadena, lo que favorecerá nuevas vías de añadir valor y también de encajar la heterogeneidad del consumidor.Universitat Politècnica de ValènciaRepositorio Institucional de la Universitat Politècnica de València Riunet20062006-01-01journal articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttps://riunet.upv.es/handle/10251/110848reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valénciainstname:Universitat Politècnica de València (UPV)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Reserva de todos los derechoshttp://rightsstatements.org/vocab/InC/1.0/info:eu-repo/semantics/openAccessoai:riunet.upv.es:10251/1108482026-06-13T07:49:27Z
dc.title.none.fl_str_mv How changes in consumer behaviour and retailingaffect competence requirements for food producersand processors
Cómo los cambios en el comportamiento del consumidor y la distribución afectan a la competencia de los productores y procesadores de alimentos
title How changes in consumer behaviour and retailingaffect competence requirements for food producersand processors
spellingShingle How changes in consumer behaviour and retailingaffect competence requirements for food producersand processors
Grunert, Klaus G.
Comportamiento del consumidor
Distribución
Competitividad
Nuevas tendencias
Cadena alimentaria
Consumer behaviour
Retailing
Competence
New trends
Food chain
title_short How changes in consumer behaviour and retailingaffect competence requirements for food producersand processors
title_full How changes in consumer behaviour and retailingaffect competence requirements for food producersand processors
title_fullStr How changes in consumer behaviour and retailingaffect competence requirements for food producersand processors
title_full_unstemmed How changes in consumer behaviour and retailingaffect competence requirements for food producersand processors
title_sort How changes in consumer behaviour and retailingaffect competence requirements for food producersand processors
dc.creator.none.fl_str_mv Grunert, Klaus G.
author Grunert, Klaus G.
author_facet Grunert, Klaus G.
author_role author
dc.contributor.none.fl_str_mv Repositorio Institucional de la Universitat Politècnica de València Riunet
dc.subject.none.fl_str_mv Comportamiento del consumidor
Distribución
Competitividad
Nuevas tendencias
Cadena alimentaria
Consumer behaviour
Retailing
Competence
New trends
Food chain
topic Comportamiento del consumidor
Distribución
Competitividad
Nuevas tendencias
Cadena alimentaria
Consumer behaviour
Retailing
Competence
New trends
Food chain
description [EN] This paper analyses the changing competence requirements which members of the food chain face in their pursuit of competitive advantage. Two groups of trends serve as point of departure: more dynamic and heterogeneous consumer demands, which can be analysed in terms of consumer demands for sensory, health, process and convenience qualities, and changing roles for retailers in the food chain. Based on these trends, it is argued that competencies which can increase producers’level of market orientation get increased weight in the attainment of competitive advantage, and three types of competencies are singled out as especially important: consumer understanding, relationship management, and new product development. The development of market-related competencies aimed at exploiting trends in consumer behaviour and retailing will also entail changing forms of cooperation among members of the value chain, which favour both new ways of adding value but also new ways of matching consumer heterogeneity with heterogeneity in agricultural raw materials.
publishDate 2006
dc.date.none.fl_str_mv 2006
2006-01-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://riunet.upv.es/handle/10251/110848
url https://riunet.upv.es/handle/10251/110848
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reserva de todos los derechos
http://rightsstatements.org/vocab/InC/1.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reserva de todos los derechos
http://rightsstatements.org/vocab/InC/1.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universitat Politècnica de València
publisher.none.fl_str_mv Universitat Politècnica de València
dc.source.none.fl_str_mv reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
instname:Universitat Politècnica de València (UPV)
instname_str Universitat Politècnica de València (UPV)
reponame_str RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
collection RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,300719

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