La relación argumentación-(des)cortesía en el discurso persuasivo

This work focuses on the relation established between argumentation and (im)politenessin discourse. My purpose is to demonstrate that the argumentative structure can operate as a resource to serve as regulator of the speakers’ face as well as, at another level, a resource which reinforces (im)polite...

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Detalles Bibliográficos
Autor: Alcaide Lara, Esperanza
Tipo de recurso: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2014
País:España
Institución:Universidad de Sevilla (US)
Repositorio:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/74085
Acceso en línea:https://hdl.handle.net/11441/74085
https://doi.org/10.1515/soprag-2014-0008
Access Level:acceso abierto
Palabra clave:Argumentación
Persuasión
Imagen social
Actividad de imagen
(Des)cortesía
Argumentation
Persuasion
Face
Face work
(Im)politeness
Descripción
Sumario:This work focuses on the relation established between argumentation and (im)politenessin discourse. My purpose is to demonstrate that the argumentative structure can operate as a resource to serve as regulator of the speakers’ face as well as, at another level, a resource which reinforces (im)polite activity. Previous studies have showed the persuasive function of (im)politeness, and for this reason the (im)polite acthas been considered as a resource “in the service of” argument . In this paper, I aim to show that the relation between argumentation and (im)politenessis not unidirectional. This means in turn that, in some types of discourse the argumentative structure can be used for producing (im)politeness, regardless of the persuasive goal that, in my opinion, is present in any kind of discourse to a higher or lesser degree. In this way I propose a bi-functional relation between argumentation and (im)politeness. For proving this proposal, persuasive texts, mainly advertising and political texts, are used.