Gender Stereotypes Make Women Invisible: The Presence of Female Scientists in the Media

Interest in the situation of women scientists has increased in recent years. Scientific institutions and governmental authorities have launched initiatives to promote science as a vocation among women. Within this context, the effort made by the media in disseminating role models is of vital importa...

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Detalles Bibliográficos
Autores: Eizmendi Iraola, Maider, Peña Fernández, Simón Pablo
Tipo de recurso: artículo
Fecha de publicación:2022
País:España
Institución:Universidad del País Vasco
Repositorio:Addi. Archivo Digital para la Docencia y la Investigación
OAI Identifier:oai:addi.ehu.eus:10810/59441
Acceso en línea:http://hdl.handle.net/10810/59441
Access Level:acceso abierto
Palabra clave:women
science
media
stereotypes
STEM
Descripción
Sumario:Interest in the situation of women scientists has increased in recent years. Scientific institutions and governmental authorities have launched initiatives to promote science as a vocation among women. Within this context, the effort made by the media in disseminating role models is of vital importance. The aim of this research is to analyse the presence of women scientists in the media, and to conduct an appraisal of the status granted to them and the image conveyed about them. To this end, we analysed the content published on the websites of the regional newspapers Berria, Gara, El Correo and Diario de Navarra between 2014 and 2019 citing women scientists and researchers (N = 2362). The results indicate that presence is greater in quantitative terms, as is the prominence given to them in headlines. However, the disciplines in which they practise and the stereotypes which are conveyed shape their image, which in the case of STEM areas emphasise their role as carers and their singularity in the scientific field.