Quantum computing for market research

The digital ecosystem continues to expand around the world and is revolutionising the way markets are researched. Indeed, consumer experiences are advertised and disseminated through so many channels and media that it has become a major challenge for researchers and marketing practitioners to collec...

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Detalles Bibliográficos
Autores: Sáez Ortuño, Laura, Huertas García, Rubén, Forgas Coll, Santiago, Sánchez García, Javier, Puertas i Prats, Eloi
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2024
País:España
Institución:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:2445/214248
Acceso en línea:https://hdl.handle.net/2445/214248
Access Level:acceso abierto
Palabra clave:Màrqueting per Internet
Conducta dels consumidors
Bibliometria
Internet marketing
Consumer behavior
Bibliometrics
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spelling Quantum computing for market researchSáez Ortuño, LauraHuertas García, RubénForgas Coll, SantiagoSánchez García, JavierPuertas i Prats, EloiMàrqueting per InternetConducta dels consumidorsBibliometriaInternet marketingConsumer behaviorBibliometricsThe digital ecosystem continues to expand around the world and is revolutionising the way markets are researched. Indeed, consumer experiences are advertised and disseminated through so many channels and media that it has become a major challenge for researchers and marketing practitioners to collect, process and generate valuable information to support strategic and operational decisions. In this article, the authors explore how advances in quantum computing, which can be used to process huge amounts of data quickly and accurately, could offer an unprecedented opportunity for researchers to address the challenges of the digital ecosystem. Three studies are presented to define the state of the art and future expectations of quantum computing in market research and business. By means of a bibliometric analysis of 209 publications and a content analysis of the 30 highest-impact articles, we describe the present landscape, and also forecast the future with the help of in-depth interviews with eight experts. The findings reveal that the US and China are at the forefront of scientific development, but the contributions from four other countries (India, the UK, Canada and Spain) are also in double figures. However, graphical analysis identifies four poles of development: the US orbit, which includes Canada and Spain; the Chinese orbit, which includes India; the UK orbit; and the Australian orbit. In terms of expectations, the experts agree on the opportunities offered by quantum computing, but there is less consensus as to how long it will take to develop.Elsevier B.V.2024202420242024info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersion21 p.application/pdfhttps://hdl.handle.net/2445/214248Articles publicats en revistes (Empresa)reponame:Recercat. Dipósit de la Recerca de Catalunyainstname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)InglésReproducció del document publicat a: https://doi.org/10.1016/j.jik.2024.100510Journal of Innovation & Knowledge, 2024, vol. 9, num.3, p. 1-21https://doi.org/10.1016/j.jik.2024.100510cc-by-nc-nd (c) Sáez-Ortuño et al., 2024http://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:recercat.cat:2445/2142482026-05-29T05:05:01Z
dc.title.none.fl_str_mv Quantum computing for market research
title Quantum computing for market research
spellingShingle Quantum computing for market research
Sáez Ortuño, Laura
Màrqueting per Internet
Conducta dels consumidors
Bibliometria
Internet marketing
Consumer behavior
Bibliometrics
title_short Quantum computing for market research
title_full Quantum computing for market research
title_fullStr Quantum computing for market research
title_full_unstemmed Quantum computing for market research
title_sort Quantum computing for market research
dc.creator.none.fl_str_mv Sáez Ortuño, Laura
Huertas García, Rubén
Forgas Coll, Santiago
Sánchez García, Javier
Puertas i Prats, Eloi
author Sáez Ortuño, Laura
author_facet Sáez Ortuño, Laura
Huertas García, Rubén
Forgas Coll, Santiago
Sánchez García, Javier
Puertas i Prats, Eloi
author_role author
author2 Huertas García, Rubén
Forgas Coll, Santiago
Sánchez García, Javier
Puertas i Prats, Eloi
author2_role author
author
author
author
dc.subject.none.fl_str_mv Màrqueting per Internet
Conducta dels consumidors
Bibliometria
Internet marketing
Consumer behavior
Bibliometrics
topic Màrqueting per Internet
Conducta dels consumidors
Bibliometria
Internet marketing
Consumer behavior
Bibliometrics
description The digital ecosystem continues to expand around the world and is revolutionising the way markets are researched. Indeed, consumer experiences are advertised and disseminated through so many channels and media that it has become a major challenge for researchers and marketing practitioners to collect, process and generate valuable information to support strategic and operational decisions. In this article, the authors explore how advances in quantum computing, which can be used to process huge amounts of data quickly and accurately, could offer an unprecedented opportunity for researchers to address the challenges of the digital ecosystem. Three studies are presented to define the state of the art and future expectations of quantum computing in market research and business. By means of a bibliometric analysis of 209 publications and a content analysis of the 30 highest-impact articles, we describe the present landscape, and also forecast the future with the help of in-depth interviews with eight experts. The findings reveal that the US and China are at the forefront of scientific development, but the contributions from four other countries (India, the UK, Canada and Spain) are also in double figures. However, graphical analysis identifies four poles of development: the US orbit, which includes Canada and Spain; the Chinese orbit, which includes India; the UK orbit; and the Australian orbit. In terms of expectations, the experts agree on the opportunities offered by quantum computing, but there is less consensus as to how long it will take to develop.
publishDate 2024
dc.date.none.fl_str_mv 2024
2024
2024
2024
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/2445/214248
url https://hdl.handle.net/2445/214248
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Reproducció del document publicat a: https://doi.org/10.1016/j.jik.2024.100510
Journal of Innovation & Knowledge, 2024, vol. 9, num.3, p. 1-21
https://doi.org/10.1016/j.jik.2024.100510
dc.rights.none.fl_str_mv cc-by-nc-nd (c) Sáez-Ortuño et al., 2024
http://creativecommons.org/licenses/by-nc-nd/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv cc-by-nc-nd (c) Sáez-Ortuño et al., 2024
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 21 p.
application/pdf
dc.publisher.none.fl_str_mv Elsevier B.V.
publisher.none.fl_str_mv Elsevier B.V.
dc.source.none.fl_str_mv Articles publicats en revistes (Empresa)
reponame:Recercat. Dipósit de la Recerca de Catalunya
instname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
instname_str Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
reponame_str Recercat. Dipósit de la Recerca de Catalunya
collection Recercat. Dipósit de la Recerca de Catalunya
repository.name.fl_str_mv
repository.mail.fl_str_mv
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