Customer-based valuation of digital subscription businesses using publicly available data

Motivated by the rise of subscription businesses in today's digital economy, this study highlights the advantages and limitations of valuing digital subscription firms using publicly available data. In recent years, new valuation frameworks that capture the specific characteristics of subscript...

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Bibliographic Details
Author: Llobet Genaro, Laura
Format: master thesis
Publication Date:2023
Country:España
Institution:Universitat Politècnica de Catalunya (UPC)
Repository:UPCommons. Portal del coneixement obert de la UPC
Language:English
OAI Identifier:oai:upcommons.upc.edu:2117/412387
Online Access:https://hdl.handle.net/2117/412387
Access Level:Open access
Keyword:Economics
New business enterprises
Economia
Empreses--Creació
Àrees temàtiques de la UPC::Economia i organització d'empreses
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oai_identifier_str oai:upcommons.upc.edu:2117/412387
network_acronym_str ES
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repository_id_str
spelling Customer-based valuation of digital subscription businesses using publicly available dataLlobet Genaro, LauraEconomicsNew business enterprisesEconomiaEmpreses--CreacióÀrees temàtiques de la UPC::Economia i organització d'empresesMotivated by the rise of subscription businesses in today's digital economy, this study highlights the advantages and limitations of valuing digital subscription firms using publicly available data. In recent years, new valuation frameworks that capture the specific characteristics of subscription firms have emerged under the name of customer- based corporate valuation. This approach derives the overall value of a subscription firm from the value generated by its users which is calculated using customer metrics. When this approach is applied using public data, the main obstacle often encountered is the lack of standardization in the disclosure of user-related data in public company filings. The same metric can have varying definitions and interpretations across different businesses, adding complexity to the valuation process. This inconsistency often poses challenges for analysts, investors, and stakeholders who seek to understand the value of these businesses. To address this, our research establishes a standard set of customer metric definitions for a sample of nine digital subscription firms. The result is a unified valuation model for subscription businesses that accounts for the limitations in public data availability and the challenges they present to valuation.OutgoingUniversitat Politècnica de CatalunyaLi, Xitong20232023-01-0120242024-07-23master thesishttp://purl.org/coar/resource_type/c_bdccNAhttp://purl.org/coar/version/c_be7fb7dd8ff6fe43info:eu-repo/semantics/masterThesisapplication/pdfhttps://hdl.handle.net/2117/412387reponame:UPCommons. Portal del coneixement obert de la UPCinstname:Universitat Politècnica de Catalunya (UPC)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:upcommons.upc.edu:2117/4123872026-05-27T15:37:01Z
dc.title.none.fl_str_mv Customer-based valuation of digital subscription businesses using publicly available data
title Customer-based valuation of digital subscription businesses using publicly available data
spellingShingle Customer-based valuation of digital subscription businesses using publicly available data
Llobet Genaro, Laura
Economics
New business enterprises
Economia
Empreses--Creació
Àrees temàtiques de la UPC::Economia i organització d'empreses
title_short Customer-based valuation of digital subscription businesses using publicly available data
title_full Customer-based valuation of digital subscription businesses using publicly available data
title_fullStr Customer-based valuation of digital subscription businesses using publicly available data
title_full_unstemmed Customer-based valuation of digital subscription businesses using publicly available data
title_sort Customer-based valuation of digital subscription businesses using publicly available data
dc.creator.none.fl_str_mv Llobet Genaro, Laura
author Llobet Genaro, Laura
author_facet Llobet Genaro, Laura
author_role author
dc.contributor.none.fl_str_mv Li, Xitong
dc.subject.none.fl_str_mv Economics
New business enterprises
Economia
Empreses--Creació
Àrees temàtiques de la UPC::Economia i organització d'empreses
topic Economics
New business enterprises
Economia
Empreses--Creació
Àrees temàtiques de la UPC::Economia i organització d'empreses
description Motivated by the rise of subscription businesses in today's digital economy, this study highlights the advantages and limitations of valuing digital subscription firms using publicly available data. In recent years, new valuation frameworks that capture the specific characteristics of subscription firms have emerged under the name of customer- based corporate valuation. This approach derives the overall value of a subscription firm from the value generated by its users which is calculated using customer metrics. When this approach is applied using public data, the main obstacle often encountered is the lack of standardization in the disclosure of user-related data in public company filings. The same metric can have varying definitions and interpretations across different businesses, adding complexity to the valuation process. This inconsistency often poses challenges for analysts, investors, and stakeholders who seek to understand the value of these businesses. To address this, our research establishes a standard set of customer metric definitions for a sample of nine digital subscription firms. The result is a unified valuation model for subscription businesses that accounts for the limitations in public data availability and the challenges they present to valuation.
publishDate 2023
dc.date.none.fl_str_mv 2023
2023-01-01
2024
2024-07-23
dc.type.none.fl_str_mv master thesis
http://purl.org/coar/resource_type/c_bdcc
NA
http://purl.org/coar/version/c_be7fb7dd8ff6fe43
dc.type.openaire.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
dc.identifier.none.fl_str_mv https://hdl.handle.net/2117/412387
url https://hdl.handle.net/2117/412387
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universitat Politècnica de Catalunya
publisher.none.fl_str_mv Universitat Politècnica de Catalunya
dc.source.none.fl_str_mv reponame:UPCommons. Portal del coneixement obert de la UPC
instname:Universitat Politècnica de Catalunya (UPC)
instname_str Universitat Politècnica de Catalunya (UPC)
reponame_str UPCommons. Portal del coneixement obert de la UPC
collection UPCommons. Portal del coneixement obert de la UPC
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,811543

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