Social influence on software piracy

In this paper, we extend the basic principles of Michel's model to a dynamical setting that allows us to study the effect of social influence on software piracy. We consider that social dynamics affect the decision-making process in two different ways: producing a positive network externality o...

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Detalles Bibliográficos
Autores: Fernández Márquez, Carlos Manuel, Vázquez Hernández, Francisco José, Watt, Richard
Tipo de recurso: artículo
Fecha de publicación:2020
País:España
Institución:Universidad Autónoma de Madrid
Repositorio:Biblos-e Archivo. Repositorio Institucional de la UAM
Idioma:inglés
OAI Identifier:oai:repositorio.uam.es:10486/720809
Acceso en línea:http://hdl.handle.net/10486/720809
https://dx.doi.org/10.1002/mde.3167
Access Level:acceso abierto
Palabra clave:Software piracy
Economía
Descripción
Sumario:In this paper, we extend the basic principles of Michel's model to a dynamical setting that allows us to study the effect of social influence on software piracy. We consider that social dynamics affect the decision-making process in two different ways: producing a positive network externality on individual consumers' preferences for the product but at the same time providing the knowledge and ability to pirate. We obtain that, on one hand, permeability of society accepting piracy culture has no significant effects on sales. On the other, scenarios with a positive ‘optimal’ value of piracy exist when there is a slight quality differential between originals and pirate copies. This can explain some interesting cases present in the real-world software industry.