The electoral success of social media losers: a study on the usage and influence of Twitter in times of elections in Paraguay
In recent years, social media has become increasingly relevant in democratic decision-making processes, such as referendums or elections. Recent investigations have raised the concern of social media misuse in attempts to manipulate the public opinion and infuence results, undermining the foundation...
| Autores: | , , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2022 |
| País: | España |
| Institución: | Universidad Complutense de Madrid (UCM) |
| Repositorio: | Docta Complutense |
| Idioma: | inglés |
| OAI Identifier: | oai:docta.ucm.es:20.500.14352/71771 |
| Acceso en línea: | https://hdl.handle.net/20.500.14352/71771 |
| Access Level: | acceso abierto |
| Palabra clave: | 316.77 324 Social media Elections Democracy Global south Elecciones Comunicación social 5905.01 Elecciones 6308 Comunicaciones Sociales |
| Sumario: | In recent years, social media has become increasingly relevant in democratic decision-making processes, such as referendums or elections. Recent investigations have raised the concern of social media misuse in attempts to manipulate the public opinion and infuence results, undermining the foundations of democracy. By analyzing the use of Twitter during the 2017/2018 presidential elections in Paraguay, this study provides empirical evidence and analysis about the role of social media on political campaigns. In a departure from other countries in the region, dominance in this network did not correlate with elections results. The results we highlight in this article, therefore, challenge the impact of social media on elections, ofering an interesting view of their role in Latin America countries, like Paraguay. |
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