Evaluation of Vegan and Vegetarian Customers’ Reviews Within the Scope of Expectancy-Disconfirmation Model
The increase in the number of vegans/vegetarians in recent years has led to their evaluation as potential tourists in the tourism sector. This study investigates whether Antalya, a well-known tourist destination in Turkey, meets the needs of vegan/vegetarian tourists. Using social media comments as...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2025 |
| País: | España |
| Institución: | Universidad de Huelva (UHU) |
| Repositorio: | Arias Montano. Repositorio Institucional de la Universidad de Huelva |
| Idioma: | inglés |
| OAI Identifier: | oai:ariasmontano.uhu.es:10272/25354 |
| Acceso en línea: | https://hdl.handle.net/10272/25354 |
| Access Level: | acceso abierto |
| Palabra clave: | Vegan Vegetarian Expectancy-disconfirmation model Antalya Consumer reviews Vegano Vegetariano Modelo de expectativas desconfirmación Opiniones de consumidores 5312.90 Economía Sectorial: Turismo |
| Sumario: | The increase in the number of vegans/vegetarians in recent years has led to their evaluation as potential tourists in the tourism sector. This study investigates whether Antalya, a well-known tourist destination in Turkey, meets the needs of vegan/vegetarian tourists. Using social media comments as data, the study applied the Expectancy-Disconfirmation Model (EDM) to evaluate tourist experiences. The results show that 87.5% of vegan visitors had their expectations met, while 12.5% reported dissatisfaction. Of the satisfied tourists, 46% indicated an intention to return and recommend the destination. Positive feedback highlighted friendly staff, quality of service, pleasant atmosphere, convenient location, and reasonable prices. In contrast, negative feedback, although less frequent, mentioned inadequate labeling of vegan food, language barriers with staff, and inconsistent quality of service. This study highlights the importance of food quality, effective labeling, and service standards in ensuring the satisfaction of vegan travelers. To increase Antalya's appeal to vegan tourists, it is recommended that businesses train staff on vegan dietary needs, improve English language skills, and offer diverse, clearly labeled vegan menu options. These measures can help position Antalya as a more attractive destination for vegan travelers while increasing overall customer satisfaction |
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