How to finance sustainable tourism: Factors influencing the attitude and willingness to pay green taxes among university students

Green taxes are an instrument for the development of many destinations where overtourism generates different externalities, helping to alleviate them and create sustainable tourism. Funds raised through green taxes can be used to finance conservation, environmental restoration, and sustainable devel...

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Detalles Bibliográficos
Autores: Ortega-Rodríguez, Cristina, Vena, Julio, Barreal, Jesús, Józefowicz, Barbara
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2024
País:España
Institución:Universidad de Jaén
Repositorio:RUJA. Repositorio Institucional de la Producción Científica de la Universidad de Jaén
OAI Identifier:oai:ruja.ujaen.es:10953/3595
Acceso en línea:https://hdl.handle.net/10953/3595
Access Level:acceso abierto
Palabra clave:Green taxes
Sustainable tourism
Willingness to pay taxes
International tourism
Structural equation model (SEM)
H21, O23, L83, Z33
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spelling How to finance sustainable tourism: Factors influencing the attitude and willingness to pay green taxes among university studentsOrtega-Rodríguez, CristinaVena, JulioBarreal, JesúsJózefowicz, BarbaraGreen taxesSustainable tourismWillingness to pay taxesInternational tourismStructural equation model (SEM)H21, O23, L83, Z33Green taxes are an instrument for the development of many destinations where overtourism generates different externalities, helping to alleviate them and create sustainable tourism. Funds raised through green taxes can be used to finance conservation, environmental restoration, and sustainable development initiatives. However, these taxes are often unknown to tourists visiting a city and can often generate mistrust and even discomfort when they are forced to pay them. In terms of the management implications for destinations, green taxes should be seen and conveyed as a means to achieve both economic and environmental sustainability of destinations and not yet another tax to be borne by the tourist. For this reason, the aim of this study is to explore the factors that affect both the positive attitude and the willingness to pay these taxes. Thus, the opinion about green taxes of 120 university students from different countries were collected to use a structural equation model (SEM) to try to provide answers to the different hypotheses put forward. Young people represent a growing part of the tourism market, shaping the trends and practices of the sector, making them central to the future of tourism. The study seeks to deepen theoretical knowledge on this subject and to provide a series of conclusions and recommendations for education regarding green taxes. In addition, our study on green taxes has a direct relationship with the sustainable development goals promulgated by the United Nations, as both seek to promote balanced economic, social, and environmental development.AIMS Press202420242024info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://hdl.handle.net/10953/3595reponame:RUJA. Repositorio Institucional de la Producción Científica de la Universidad de Jaéninstname:Universidad de JaénInglésGreen Finance, 6(4): 649–665.Atribución-NoComercial-SinDerivadas 3.0 Españahttp://creativecommons.org/licenses/by-nc-nd/3.0/es/info:eu-repo/semantics/openAccessoai:ruja.ujaen.es:10953/35952026-06-24T12:41:07Z
dc.title.none.fl_str_mv How to finance sustainable tourism: Factors influencing the attitude and willingness to pay green taxes among university students
title How to finance sustainable tourism: Factors influencing the attitude and willingness to pay green taxes among university students
spellingShingle How to finance sustainable tourism: Factors influencing the attitude and willingness to pay green taxes among university students
Ortega-Rodríguez, Cristina
Green taxes
Sustainable tourism
Willingness to pay taxes
International tourism
Structural equation model (SEM)
H21, O23, L83, Z33
title_short How to finance sustainable tourism: Factors influencing the attitude and willingness to pay green taxes among university students
title_full How to finance sustainable tourism: Factors influencing the attitude and willingness to pay green taxes among university students
title_fullStr How to finance sustainable tourism: Factors influencing the attitude and willingness to pay green taxes among university students
title_full_unstemmed How to finance sustainable tourism: Factors influencing the attitude and willingness to pay green taxes among university students
title_sort How to finance sustainable tourism: Factors influencing the attitude and willingness to pay green taxes among university students
dc.creator.none.fl_str_mv Ortega-Rodríguez, Cristina
Vena, Julio
Barreal, Jesús
Józefowicz, Barbara
author Ortega-Rodríguez, Cristina
author_facet Ortega-Rodríguez, Cristina
Vena, Julio
Barreal, Jesús
Józefowicz, Barbara
author_role author
author2 Vena, Julio
Barreal, Jesús
Józefowicz, Barbara
author2_role author
author
author
dc.subject.none.fl_str_mv Green taxes
Sustainable tourism
Willingness to pay taxes
International tourism
Structural equation model (SEM)
H21, O23, L83, Z33
topic Green taxes
Sustainable tourism
Willingness to pay taxes
International tourism
Structural equation model (SEM)
H21, O23, L83, Z33
description Green taxes are an instrument for the development of many destinations where overtourism generates different externalities, helping to alleviate them and create sustainable tourism. Funds raised through green taxes can be used to finance conservation, environmental restoration, and sustainable development initiatives. However, these taxes are often unknown to tourists visiting a city and can often generate mistrust and even discomfort when they are forced to pay them. In terms of the management implications for destinations, green taxes should be seen and conveyed as a means to achieve both economic and environmental sustainability of destinations and not yet another tax to be borne by the tourist. For this reason, the aim of this study is to explore the factors that affect both the positive attitude and the willingness to pay these taxes. Thus, the opinion about green taxes of 120 university students from different countries were collected to use a structural equation model (SEM) to try to provide answers to the different hypotheses put forward. Young people represent a growing part of the tourism market, shaping the trends and practices of the sector, making them central to the future of tourism. The study seeks to deepen theoretical knowledge on this subject and to provide a series of conclusions and recommendations for education regarding green taxes. In addition, our study on green taxes has a direct relationship with the sustainable development goals promulgated by the United Nations, as both seek to promote balanced economic, social, and environmental development.
publishDate 2024
dc.date.none.fl_str_mv 2024
2024
2024
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/10953/3595
url https://hdl.handle.net/10953/3595
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Green Finance, 6(4): 649–665.
dc.rights.none.fl_str_mv Atribución-NoComercial-SinDerivadas 3.0 España
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Atribución-NoComercial-SinDerivadas 3.0 España
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv AIMS Press
publisher.none.fl_str_mv AIMS Press
dc.source.none.fl_str_mv reponame:RUJA. Repositorio Institucional de la Producción Científica de la Universidad de Jaén
instname:Universidad de Jaén
instname_str Universidad de Jaén
reponame_str RUJA. Repositorio Institucional de la Producción Científica de la Universidad de Jaén
collection RUJA. Repositorio Institucional de la Producción Científica de la Universidad de Jaén
repository.name.fl_str_mv
repository.mail.fl_str_mv
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