Podcasting: The Radio of Generation Z in Spain

[EN] The fact that traditional radio is synchronous and unidirectional, with little or no room for interaction and content selection, is one of the main reasons why young people have turned their backs on it. In retrospect, conventional radio never cared for the younger generation, never designing s...

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Detalles Bibliográficos
Autores: Herrero Gutiérrez, Francisco Javier, Galán Arribas, Rafael, Frutos Esteban, Francisco Javier
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2022
País:España
Institución:Universidad de Salamanca (USAL)
Repositorio:GREDOS. Repositorio Institucional de la Universidad de Salamanca
OAI Identifier:oai:gredos.usal.es:10366/166637
Acceso en línea:http://hdl.handle.net/10366/166637
Access Level:acceso abierto
Palabra clave:Generation Z
Generación Z
Digital audio
Podcasting
Podcast
Radio
Digitalization
Young people
Spain
Listeners
Audio platforms
63 Sociología
5910.02 Medios de Comunicación de Masas
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oai_identifier_str oai:gredos.usal.es:10366/166637
network_acronym_str ES
network_name_str España
repository_id_str
spelling Podcasting: The Radio of Generation Z in SpainHerrero Gutiérrez, Francisco JavierGalán Arribas, RafaelFrutos Esteban, Francisco JavierGeneration ZGeneración ZDigital audioPodcastingPodcastRadioDigitalizationYoung peopleSpainListenersAudio platforms63 Sociología5910.02 Medios de Comunicación de Masas[EN] The fact that traditional radio is synchronous and unidirectional, with little or no room for interaction and content selection, is one of the main reasons why young people have turned their backs on it. In retrospect, conventional radio never cared for the younger generation, never designing strategies to bring them in. As a result, radio lost its relevance and it does not feature as part of young people’s digital diet. Over the last year, the number of podcast consumers has steadily increased, which is causing this format to become more and more cemented in society. It could be a way to gain younger listeners, an opportunity not to be missed by the radio industry. In the past, young people continued to listen to the radio as they got older, but that is no longer the case nor is radio seen as the go-to resource for new musical content. The challenge for radio is clear: regaining its influence through proposals with added value to differentiate itself from global platforms. In order to carry out this research, a total of 410 young university students were surveyed. The results show what the current picture is in such a changing atmosphere. It has been observed that this audience bases their audio consumption on personal preferences, they mainly access it via social media and they would find it useful and interesting to create their own podcast. This paper includes a podcast where academic experts and audio professionals, interviewed for the doctoral thesis “xxx (anonymity for review)”, reflect on the strategies that radio should adopt in order to gain young listeners.MDPIinfo202520252022info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/10366/166637reponame:GREDOS. Repositorio Institucional de la Universidad de Salamancainstname:Universidad de Salamanca (USAL)Inglésinfo:eu-repo/semantics/openAccessoai:gredos.usal.es:10366/1666372026-06-07T06:28:51Z
dc.title.none.fl_str_mv Podcasting: The Radio of Generation Z in Spain
title Podcasting: The Radio of Generation Z in Spain
spellingShingle Podcasting: The Radio of Generation Z in Spain
Herrero Gutiérrez, Francisco Javier
Generation Z
Generación Z
Digital audio
Podcasting
Podcast
Radio
Digitalization
Young people
Spain
Listeners
Audio platforms
63 Sociología
5910.02 Medios de Comunicación de Masas
title_short Podcasting: The Radio of Generation Z in Spain
title_full Podcasting: The Radio of Generation Z in Spain
title_fullStr Podcasting: The Radio of Generation Z in Spain
title_full_unstemmed Podcasting: The Radio of Generation Z in Spain
title_sort Podcasting: The Radio of Generation Z in Spain
dc.creator.none.fl_str_mv Herrero Gutiérrez, Francisco Javier
Galán Arribas, Rafael
Frutos Esteban, Francisco Javier
author Herrero Gutiérrez, Francisco Javier
author_facet Herrero Gutiérrez, Francisco Javier
Galán Arribas, Rafael
Frutos Esteban, Francisco Javier
author_role author
author2 Galán Arribas, Rafael
Frutos Esteban, Francisco Javier
author2_role author
author
dc.subject.none.fl_str_mv Generation Z
Generación Z
Digital audio
Podcasting
Podcast
Radio
Digitalization
Young people
Spain
Listeners
Audio platforms
63 Sociología
5910.02 Medios de Comunicación de Masas
topic Generation Z
Generación Z
Digital audio
Podcasting
Podcast
Radio
Digitalization
Young people
Spain
Listeners
Audio platforms
63 Sociología
5910.02 Medios de Comunicación de Masas
description [EN] The fact that traditional radio is synchronous and unidirectional, with little or no room for interaction and content selection, is one of the main reasons why young people have turned their backs on it. In retrospect, conventional radio never cared for the younger generation, never designing strategies to bring them in. As a result, radio lost its relevance and it does not feature as part of young people’s digital diet. Over the last year, the number of podcast consumers has steadily increased, which is causing this format to become more and more cemented in society. It could be a way to gain younger listeners, an opportunity not to be missed by the radio industry. In the past, young people continued to listen to the radio as they got older, but that is no longer the case nor is radio seen as the go-to resource for new musical content. The challenge for radio is clear: regaining its influence through proposals with added value to differentiate itself from global platforms. In order to carry out this research, a total of 410 young university students were surveyed. The results show what the current picture is in such a changing atmosphere. It has been observed that this audience bases their audio consumption on personal preferences, they mainly access it via social media and they would find it useful and interesting to create their own podcast. This paper includes a podcast where academic experts and audio professionals, interviewed for the doctoral thesis “xxx (anonymity for review)”, reflect on the strategies that radio should adopt in order to gain young listeners.
publishDate 2022
dc.date.none.fl_str_mv 2022
2025
2025
info
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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dc.identifier.none.fl_str_mv http://hdl.handle.net/10366/166637
url http://hdl.handle.net/10366/166637
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv MDPI
publisher.none.fl_str_mv MDPI
dc.source.none.fl_str_mv reponame:GREDOS. Repositorio Institucional de la Universidad de Salamanca
instname:Universidad de Salamanca (USAL)
instname_str Universidad de Salamanca (USAL)
reponame_str GREDOS. Repositorio Institucional de la Universidad de Salamanca
collection GREDOS. Repositorio Institucional de la Universidad de Salamanca
repository.name.fl_str_mv
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