Marcas de moda de lujo y el cuerpo femenino: Ausencia de la Responsabilidad Social Corporativa en la publicidad de Instagram
This work focuses on analyzing whether luxury fashion brands, considered to Forbes magazine 2018, contribute with social responsibility for the sake of female inclusion. For this, we have been taken as a sample the profiles of the most influential Instagrammers of size XL at the international level...
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| Tipo de recurso: | artículo |
| Estado: | Versión aceptada para publicación |
| Fecha de publicación: | 2021 |
| País: | España |
| Institución: | Universidad de Sevilla (US) |
| Repositorio: | idUS. Depósito de Investigación de la Universidad de Sevilla |
| OAI Identifier: | oai:idus.us.es:11441/166858 |
| Acceso en línea: | https://hdl.handle.net/11441/166858 https://doi.org/10.37467/gka-revvisual.v8.2866 |
| Access Level: | acceso abierto |
| Palabra clave: | Luxury fashion brand Female body Women Advertising Corporate social responsibility Marcas de moda de lujo Cuerpo femenino Mujeres curvy Publicidad Responsabilidad social |
| Sumario: | This work focuses on analyzing whether luxury fashion brands, considered to Forbes magazine 2018, contribute with social responsibility for the sake of female inclusion. For this, we have been taken as a sample the profiles of the most influential Instagrammers of size XL at the international level in 2019, published by the magazine Trendencias (2019). Applying a qualitative-descriptive methodology, it has been shown that luxury fashion brands that are advertised on Instagram induce the consolidation of a social system in which perfect bodies prevail, according to the traditional canon of beauty. |
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