Reassessing science communication for effective farmland biodiversity conservation

Integrating biodiversity conservation into agriculture is a pressing challenge promoted by conservationists. Although biodiversity can also provide important benefits to farmers, the adoption of biodiversity-enhancing measures is lagging behind the scientific evidence. This may partially be related...

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Detalles Bibliográficos
Autores: Velado-Alonso, Elena, Kleijn, David, Bartomeus, Ignasi
Tipo de recurso: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2024
País:España
Institución:Consejo Superior de Investigaciones Científicas (CSIC)
Repositorio:DIGITAL.CSIC. Repositorio Institucional del CSIC
OAI Identifier:oai:digital.csic.es:10261/348694
Acceso en línea:http://hdl.handle.net/10261/348694
Access Level:acceso abierto
Palabra clave:Conservation
Agriculture
Biodiversity
Communication
Descripción
Sumario:Integrating biodiversity conservation into agriculture is a pressing challenge promoted by conservationists. Although biodiversity can also provide important benefits to farmers, the adoption of biodiversity-enhancing measures is lagging behind the scientific evidence. This may partially be related to the way scientists position themselves. If scientists do not convincingly communicate about the implications of their evidence, other interested stakeholders will drive the conversations. To increase societal impact, scientists must understand the complex communication environment and take an informed and strategic position. We describe the prevailing conservation and farming narratives, highlighting how the term 'biodiversity' can be used to start dialogues between parties with conflicting demands and exemplifying how scientists can build effective narratives.