A model to classify users of social networks based on PageRank

In this paper, we present a model to classify users of Social Networks. In particular, we focus on Social Network Sites. The model is based on the PageRank algorithm. We use the personalization vector to bias the PageRank to some users. We give an explicit expression of the personalization vector th...

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Detalles Bibliográficos
Autor: Pedroche Sánchez, Francisco|||0000-0001-6521-4331
Tipo de recurso: artículo
Fecha de publicación:2012
País:España
Institución:Universitat Politècnica de València (UPV)
Repositorio:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
Idioma:inglés
OAI Identifier:oai:riunet.upv.es:10251/53825
Acceso en línea:https://riunet.upv.es/handle/10251/53825
Access Level:acceso abierto
Palabra clave:Google matrix
PageRank
link analysis
social networking
Facebook
MATEMATICA APLICADA
Descripción
Sumario:In this paper, we present a model to classify users of Social Networks. In particular, we focus on Social Network Sites. The model is based on the PageRank algorithm. We use the personalization vector to bias the PageRank to some users. We give an explicit expression of the personalization vector that allows the introduction of some typical features of the users of SNSs. We describe the model as a seven-step process. We illustrate the applicability of the model with two examples. One example is based on real links of a Facebook network. We also indicate how to take into account real actions of Facebook users to implement the model.