El impacto de las nuevas tecnologías en los destinos turísticos de montaña: el Valle de Camprodon como estudio de caso

The tourist image is a social construction (a combination of visual, tactile and olfactory sensations associated to a location) with a high influence in the selection of the destination and on the satisfaction levels of tourists. The present article intents to analyse the relations of causality, com...

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Detalles Bibliográficos
Autor: Noguer Juncà, Ester
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2017
País:España
Institución:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:10256/18562
Acceso en línea:http://hdl.handle.net/10256/18562
Access Level:acceso abierto
Palabra clave:Turisme de muntanya -- Catalunya -- Camprodón
Mountains -- Recreational use -- Catalonia -- Camprodón
Publicitat -- Màrqueting
Advertising -- Marketing
Descripción
Sumario:The tourist image is a social construction (a combination of visual, tactile and olfactory sensations associated to a location) with a high influence in the selection of the destination and on the satisfaction levels of tourists. The present article intents to analyse the relations of causality, complementarity or opposition between the emitted and perceived image through digital communication channels, specifically the emitted image in the official administrations of tourist promotion websites and the perceived image by the visitor that shows in the social network flickr