"I love my body!" : the representations of body image in television advertising and the child audience
This dissertation analyzes the representation of body image in television advertising and its mediating role in children’s body imaginaries. Based on a theoretical framework supported on the social theories of the body and the media studies, this work analyzes the body image representation in the mo...
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| Tipo de recurso: | tesis doctoral |
| Estado: | Versión publicada |
| Fecha de publicación: | 2020 |
| País: | España |
| Institución: | CBUC, CESCA |
| Repositorio: | TDR. Tesis Doctorales en Red |
| OAI Identifier: | oai:www.tdx.cat:10803/668489 |
| Acceso en línea: | http://hdl.handle.net/10803/668489 |
| Access Level: | acceso abierto |
| Palabra clave: | Television advertising Advertising to children Body image Child audience Content analysis Reception study Advertising literacy Publicidad televisiva Publicidad Infantil Imagen corporal Representación mediática de la imagen corporal Análisis de contenido Audiencia Infantil Estudio de recepción Alfabetización publicitaria Publicitat televisiva Publicitat Infantil Imatge corporal Representació mediàtica de la imatge corporal Anàlisi de contingut Audiència infantil Alfabetització publicitària 316 |
| Sumario: | This dissertation analyzes the representation of body image in television advertising and its mediating role in children’s body imaginaries. Based on a theoretical framework supported on the social theories of the body and the media studies, this work analyzes the body image representation in the most-viewed television advertising by young children (ages 6 to 9) during the first semester of 2015 and its mediating role among such audience. Research encompasses a quantitative content analysis to identify the structural features of advertising and the body image prescribed to children. The research is complemented by the qualitative analysis of ten focus groups conducted in Barcelona. Findings indicate the prescription of hegemonic body image in this advertising. Concerning these representations, minors elaborate discourses that reproduce and/or rectify such corporal representations in their imaginaries. This work deepens into an incipient research field: the advertising consumed by young children and advertising’s implications on children’s body image and imaginaries. |
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