Consumer preferences for sea fish using conjoint analysis: Exploratory study of the importance of country of origin, obtaining method, storage conditions and purchasing price

The fishing industry plays an important role in the EU economy. Within the EU member states, Spain is the largest fish producer (catches and aquaculture) in terms of volume and also one of the major fish and fishing products consuming countries. However, despite the role of this food category in the...

Descripción completa

Detalles Bibliográficos
Autores: Claret, Anna, Guerrero, Luis, Aguirre, Enaitz, Rincón, Laura, Hernández, María Dolores, Martínez-Frutos, Inmaculada, Peleteiro-Alonso, José Benito, Grau, Amàlia, Rodríguez-Rodríguez, Cristina
Tipo de recurso: artículo
Fecha de publicación:2012
País:España
Institución:Consejo Superior de Investigaciones Científicas (CSIC)
Repositorio:DIGITAL.CSIC. Repositorio Institucional del CSIC
OAI Identifier:oai:dnet:digitalcsic_::92a281a8505737d7a892bee9e7aef160
Acceso en línea:http://hdl.handle.net/10261/315297
Access Level:acceso abierto
Palabra clave:Acuicultura
Centro Oceanográfico de Vigo
Consumer preferences
Conjoint analysis
Sea fish
id ES_3df6c6e85aee73a4785df6ee36d3f04a
oai_identifier_str oai:dnet:digitalcsic_::92a281a8505737d7a892bee9e7aef160
network_acronym_str ES
network_name_str España
repository_id_str
spelling Consumer preferences for sea fish using conjoint analysis: Exploratory study of the importance of country of origin, obtaining method, storage conditions and purchasing priceClaret, AnnaGuerrero, LuisAguirre, EnaitzRincón, LauraHernández, María DoloresMartínez-Frutos, InmaculadaPeleteiro-Alonso, José BenitoGrau, AmàliaRodríguez-Rodríguez, CristinaAcuiculturaCentro Oceanográfico de VigoConsumer preferencesConjoint analysisSea fishThe fishing industry plays an important role in the EU economy. Within the EU member states, Spain is the largest fish producer (catches and aquaculture) in terms of volume and also one of the major fish and fishing products consuming countries. However, despite the role of this food category in the Mediterranean diet, fish consumption might experience an important decrease in the future as a result of the changes in food habits observed over the last years. The main objective of the present paper was to investigate, by means of an exploratory study, the relative importance of different attributes on consumer perception of different factors (country of origin, obtaining method, storage conditions and purchasing price) in the decision making process when choosing sea fish in general. To achieve this goal the study was organized in two complementary steps: a qualitative approach (focus group discussions) aimed to identify which attributes and levels were considered the most relevant in the decision-making process when choosing sea fish; and a quantitative approach where conjoint analysis (CA) was applied to determine the utility values for the different levels of the selected attributes and the relative importance that these attributes have for sea fish purchasers. Among others, the most important factors for consumers when choosing sea fish were the country of origin (Spain–Morocco–Norway), the obtaining method (wild-farmed sea fish), the storage conditions (chilled-frozen) and the purchasing price (6–12–18 €/kg). In general, quantitative results showed that country of origin was the most important factor when choosing sea fish, although other related factors such as perceived fish freshness might be included. The three remaining attributes had a similar moderate importance, the autochthonous fresh wild sea fish sold at 6–12 €/kg being the preferred option. Only one segment of consumers (19.6%) preferred farmed sea fish instead of wild sea fish. However the relative importance of the obtaining method attribute compared to the country of origin or the storage condition was very low. Based on these results, effective information strategies seem to be needed in order to support and increase farmed sea fish consumption, thus reducing the impact of unsustainable fishing practices and facing up to the overexploitation of the natural fish resources.Sí202320232012info:eu-repo/semantics/articlehttp://purl.org/coar/resource_type/c_6501http://hdl.handle.net/10261/315297reponame:DIGITAL.CSIC. Repositorio Institucional del CSICinstname:Consejo Superior de Investigaciones Científicas (CSIC)InglésCentro Oceanográfico de Vigohttp://www.sciencedirect.com/science/article/pii/S0950329312001000info:eu-repo/semantics/openAccessoai:dnet:digitalcsic_::92a281a8505737d7a892bee9e7aef1602026-05-22T06:33:51Z
dc.title.none.fl_str_mv Consumer preferences for sea fish using conjoint analysis: Exploratory study of the importance of country of origin, obtaining method, storage conditions and purchasing price
title Consumer preferences for sea fish using conjoint analysis: Exploratory study of the importance of country of origin, obtaining method, storage conditions and purchasing price
spellingShingle Consumer preferences for sea fish using conjoint analysis: Exploratory study of the importance of country of origin, obtaining method, storage conditions and purchasing price
Claret, Anna
Acuicultura
Centro Oceanográfico de Vigo
Consumer preferences
Conjoint analysis
Sea fish
title_short Consumer preferences for sea fish using conjoint analysis: Exploratory study of the importance of country of origin, obtaining method, storage conditions and purchasing price
title_full Consumer preferences for sea fish using conjoint analysis: Exploratory study of the importance of country of origin, obtaining method, storage conditions and purchasing price
title_fullStr Consumer preferences for sea fish using conjoint analysis: Exploratory study of the importance of country of origin, obtaining method, storage conditions and purchasing price
title_full_unstemmed Consumer preferences for sea fish using conjoint analysis: Exploratory study of the importance of country of origin, obtaining method, storage conditions and purchasing price
title_sort Consumer preferences for sea fish using conjoint analysis: Exploratory study of the importance of country of origin, obtaining method, storage conditions and purchasing price
dc.creator.none.fl_str_mv Claret, Anna
Guerrero, Luis
Aguirre, Enaitz
Rincón, Laura
Hernández, María Dolores
Martínez-Frutos, Inmaculada
Peleteiro-Alonso, José Benito
Grau, Amàlia
Rodríguez-Rodríguez, Cristina
author Claret, Anna
author_facet Claret, Anna
Guerrero, Luis
Aguirre, Enaitz
Rincón, Laura
Hernández, María Dolores
Martínez-Frutos, Inmaculada
Peleteiro-Alonso, José Benito
Grau, Amàlia
Rodríguez-Rodríguez, Cristina
author_role author
author2 Guerrero, Luis
Aguirre, Enaitz
Rincón, Laura
Hernández, María Dolores
Martínez-Frutos, Inmaculada
Peleteiro-Alonso, José Benito
Grau, Amàlia
Rodríguez-Rodríguez, Cristina
author2_role author
author
author
author
author
author
author
author
dc.subject.none.fl_str_mv Acuicultura
Centro Oceanográfico de Vigo
Consumer preferences
Conjoint analysis
Sea fish
topic Acuicultura
Centro Oceanográfico de Vigo
Consumer preferences
Conjoint analysis
Sea fish
description The fishing industry plays an important role in the EU economy. Within the EU member states, Spain is the largest fish producer (catches and aquaculture) in terms of volume and also one of the major fish and fishing products consuming countries. However, despite the role of this food category in the Mediterranean diet, fish consumption might experience an important decrease in the future as a result of the changes in food habits observed over the last years. The main objective of the present paper was to investigate, by means of an exploratory study, the relative importance of different attributes on consumer perception of different factors (country of origin, obtaining method, storage conditions and purchasing price) in the decision making process when choosing sea fish in general. To achieve this goal the study was organized in two complementary steps: a qualitative approach (focus group discussions) aimed to identify which attributes and levels were considered the most relevant in the decision-making process when choosing sea fish; and a quantitative approach where conjoint analysis (CA) was applied to determine the utility values for the different levels of the selected attributes and the relative importance that these attributes have for sea fish purchasers. Among others, the most important factors for consumers when choosing sea fish were the country of origin (Spain–Morocco–Norway), the obtaining method (wild-farmed sea fish), the storage conditions (chilled-frozen) and the purchasing price (6–12–18 €/kg). In general, quantitative results showed that country of origin was the most important factor when choosing sea fish, although other related factors such as perceived fish freshness might be included. The three remaining attributes had a similar moderate importance, the autochthonous fresh wild sea fish sold at 6–12 €/kg being the preferred option. Only one segment of consumers (19.6%) preferred farmed sea fish instead of wild sea fish. However the relative importance of the obtaining method attribute compared to the country of origin or the storage condition was very low. Based on these results, effective information strategies seem to be needed in order to support and increase farmed sea fish consumption, thus reducing the impact of unsustainable fishing practices and facing up to the overexploitation of the natural fish resources.
publishDate 2012
dc.date.none.fl_str_mv 2012
2023
2023
dc.type.none.fl_str_mv info:eu-repo/semantics/article
http://purl.org/coar/resource_type/c_6501
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10261/315297
url http://hdl.handle.net/10261/315297
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Centro Oceanográfico de Vigo
http://www.sciencedirect.com/science/article/pii/S0950329312001000
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.source.none.fl_str_mv reponame:DIGITAL.CSIC. Repositorio Institucional del CSIC
instname:Consejo Superior de Investigaciones Científicas (CSIC)
instname_str Consejo Superior de Investigaciones Científicas (CSIC)
reponame_str DIGITAL.CSIC. Repositorio Institucional del CSIC
collection DIGITAL.CSIC. Repositorio Institucional del CSIC
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1869406480559505408
score 15,812429

Similares en LA Referencia