Organizational models for social media institutionalization: An exploratory analysis of Dutch local governments

Social media institutionalization in public administrations has been conceptualized as the final stage of the adoption process. However, an understanding of organizational models for social media institutionalization in public administration is lacking. This exploratory study of Dutch local governme...

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Detalles Bibliográficos
Autores: Villodre, Julián, Criado, J. Ignacio, Meijer, Albert, Liarte, Irene
Tipo de recurso: artículo
Fecha de publicación:2021
País:España
Institución:Universidad Pablo de Olavide (UPO)
Repositorio:RIO. Repositorio Institucional Olavide
Idioma:inglés
OAI Identifier:oai:rio.upo.es:10433/26056
Acceso en línea:https://hdl.handle.net/10433/26056
Access Level:acceso abierto
Palabra clave:Social media adoption
Social media institutionalization
Organizational models
Local governments
The Netherlands
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spelling Organizational models for social media institutionalization: An exploratory analysis of Dutch local governmentsVillodre, JuliánCriado, J. IgnacioMeijer, AlbertLiarte, IreneSocial media adoptionSocial media institutionalizationOrganizational modelsLocal governmentsThe NetherlandsSocial media institutionalization in public administrations has been conceptualized as the final stage of the adoption process. However, an understanding of organizational models for social media institutionalization in public administration is lacking. This exploratory study of Dutch local governments contributes to the literature by identifying how governments organize social media institutionalization. Drawing on an original questionnaire on social media adoption, two advanced cases were selected based on their high level of social media institutionalization: Utrecht and Eindhoven. For each case, in-depth semi structured interviews were carried out aiming at detecting institutionalization patterns. Our study highlights that, in contrast with the literature on stages of technological maturity, social media institutionalization shows two different organizational models: a centralized model, based on trust, with highly structured and formalized policy guides, low experimentation, formal training and evaluation supported by standardized reports; and a distributed model, based on control, with simple guiding principles, higher levels of experimentation, training build on a “learn by doing” basis, and individual evaluation mechanisms. These results enrich current academic understanding of social media institutionalization and may guide public officials involved in social media institutionalization practices.SAGE IOS Press20262026-02-0920212021-11-0120212021-11-01journal articlehttp://purl.org/coar/resource_type/c_6501AMhttp://purl.org/coar/version/c_ab4af688f83e57aainfo:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10433/26056reponame:RIO. Repositorio Institucional Olavideinstname:Universidad Pablo de Olavide (UPO)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Attribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:rio.upo.es:10433/260562026-06-13T12:46:27Z
dc.title.none.fl_str_mv Organizational models for social media institutionalization: An exploratory analysis of Dutch local governments
title Organizational models for social media institutionalization: An exploratory analysis of Dutch local governments
spellingShingle Organizational models for social media institutionalization: An exploratory analysis of Dutch local governments
Villodre, Julián
Social media adoption
Social media institutionalization
Organizational models
Local governments
The Netherlands
title_short Organizational models for social media institutionalization: An exploratory analysis of Dutch local governments
title_full Organizational models for social media institutionalization: An exploratory analysis of Dutch local governments
title_fullStr Organizational models for social media institutionalization: An exploratory analysis of Dutch local governments
title_full_unstemmed Organizational models for social media institutionalization: An exploratory analysis of Dutch local governments
title_sort Organizational models for social media institutionalization: An exploratory analysis of Dutch local governments
dc.creator.none.fl_str_mv Villodre, Julián
Criado, J. Ignacio
Meijer, Albert
Liarte, Irene
author Villodre, Julián
author_facet Villodre, Julián
Criado, J. Ignacio
Meijer, Albert
Liarte, Irene
author_role author
author2 Criado, J. Ignacio
Meijer, Albert
Liarte, Irene
author2_role author
author
author
dc.contributor.none.fl_str_mv
dc.subject.none.fl_str_mv Social media adoption
Social media institutionalization
Organizational models
Local governments
The Netherlands
topic Social media adoption
Social media institutionalization
Organizational models
Local governments
The Netherlands
description Social media institutionalization in public administrations has been conceptualized as the final stage of the adoption process. However, an understanding of organizational models for social media institutionalization in public administration is lacking. This exploratory study of Dutch local governments contributes to the literature by identifying how governments organize social media institutionalization. Drawing on an original questionnaire on social media adoption, two advanced cases were selected based on their high level of social media institutionalization: Utrecht and Eindhoven. For each case, in-depth semi structured interviews were carried out aiming at detecting institutionalization patterns. Our study highlights that, in contrast with the literature on stages of technological maturity, social media institutionalization shows two different organizational models: a centralized model, based on trust, with highly structured and formalized policy guides, low experimentation, formal training and evaluation supported by standardized reports; and a distributed model, based on control, with simple guiding principles, higher levels of experimentation, training build on a “learn by doing” basis, and individual evaluation mechanisms. These results enrich current academic understanding of social media institutionalization and may guide public officials involved in social media institutionalization practices.
publishDate 2021
dc.date.none.fl_str_mv 2021
2021-11-01
2021
2021-11-01
2026
2026-02-09
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
AM
http://purl.org/coar/version/c_ab4af688f83e57aa
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10433/26056
url https://hdl.handle.net/10433/26056
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv SAGE IOS Press
publisher.none.fl_str_mv SAGE IOS Press
dc.source.none.fl_str_mv reponame:RIO. Repositorio Institucional Olavide
instname:Universidad Pablo de Olavide (UPO)
instname_str Universidad Pablo de Olavide (UPO)
reponame_str RIO. Repositorio Institucional Olavide
collection RIO. Repositorio Institucional Olavide
repository.name.fl_str_mv
repository.mail.fl_str_mv
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