Funding sustainable online news: sources of revenue in digital-native and traditional media in Spain

Digital news publishers strive to balance revenue streams in their business models: as standard advertising declines, alternatives for sustaining digital journalism arise in the forms of sponsored content, user donations and payments—one-off purchases, subscriptions or memberships, public or private...

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Detalles Bibliográficos
Autores: Vara-Miguel, A. (Alfonso)|||/items/10a5375a-7f69-495a-96e6-d0d6aca94c44, Sánchez-Blanco, C. (Cristina)|||/items/b0b6595b-d20e-4cf1-9859-fef1fe67d9c5, Sádaba-Chalezquer, C. (Charo)|||/items/bf4c1358-3e1d-4008-9295-27a55bc2ac80, Negredo-Bruna, S. (Samuel)|||/items/eafc72b3-5d87-4986-b6ec-a6d19b48ce72
Tipo de recurso: artículo
Fecha de publicación:2021
País:España
Institución:Universidad de Navarra
Repositorio:Dadun. Depósito Académico Digital de la Universidad de Navarra
Idioma:inglés
OAI Identifier:oai:dadun.unav.edu:10171/62785
Acceso en línea:https://hdl.handle.net/10171/62785
Access Level:acceso abierto
Palabra clave:Media economics
Digital economy
Revenue streams
Digital-native media
News websites
Digital publishing
News organizations
Paywall
Crowdfunding
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network_name_str España
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spelling Funding sustainable online news: sources of revenue in digital-native and traditional media in SpainVara-Miguel, A. (Alfonso)|||/items/10a5375a-7f69-495a-96e6-d0d6aca94c44Sánchez-Blanco, C. (Cristina)|||/items/b0b6595b-d20e-4cf1-9859-fef1fe67d9c5Sádaba-Chalezquer, C. (Charo)|||/items/bf4c1358-3e1d-4008-9295-27a55bc2ac80Negredo-Bruna, S. (Samuel)|||/items/eafc72b3-5d87-4986-b6ec-a6d19b48ce72Media economicsDigital economyRevenue streamsDigital-native mediaNews websitesDigital publishingNews organizationsPaywallCrowdfundingDigital news publishers strive to balance revenue streams in their business models: as standard advertising declines, alternatives for sustaining digital journalism arise in the forms of sponsored content, user donations and payments—one-off purchases, subscriptions or memberships, public or private grants, electronic commerce, events and consulting. An exhaustive study found 2874 active online news publications in Spain, and it observed the adoption of such models in early 2021. Advertising remains the most popular source of income for digital news operations (85.8%) and most sites rely on just one or two revenue streams (74.5%). We compare the cases in our census by their origin (digital-native or non-native), geography (local/regional or national/global) and topic scope (generalist or specialized). We find that traditional, national and specialized online media have a broader and more innovative revenue mix than digital-native, regional or local and general-interest news outlets. The comprehensiveness of this pioneering study sheds light for the first time on the risk that the lack of diversification and innovation in funding sources may imperil the financial sustainability of some online news operations in Spain, mostly those with a smaller scope and no backing from a traditional business, according to the results we present hereCogitatioDadun. Depósito Académico Digital Universidad de Navarra20222022-01-2120212021-10-1420212021-10-14journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10171/62785reponame:Dadun. Depósito Académico Digital de la Universidad de Navarrainstname:Universidad de NavarraInglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:dadun.unav.edu:10171/627852026-06-21T12:47:57Z
dc.title.none.fl_str_mv Funding sustainable online news: sources of revenue in digital-native and traditional media in Spain
title Funding sustainable online news: sources of revenue in digital-native and traditional media in Spain
spellingShingle Funding sustainable online news: sources of revenue in digital-native and traditional media in Spain
Vara-Miguel, A. (Alfonso)|||/items/10a5375a-7f69-495a-96e6-d0d6aca94c44
Media economics
Digital economy
Revenue streams
Digital-native media
News websites
Digital publishing
News organizations
Paywall
Crowdfunding
title_short Funding sustainable online news: sources of revenue in digital-native and traditional media in Spain
title_full Funding sustainable online news: sources of revenue in digital-native and traditional media in Spain
title_fullStr Funding sustainable online news: sources of revenue in digital-native and traditional media in Spain
title_full_unstemmed Funding sustainable online news: sources of revenue in digital-native and traditional media in Spain
title_sort Funding sustainable online news: sources of revenue in digital-native and traditional media in Spain
dc.creator.none.fl_str_mv Vara-Miguel, A. (Alfonso)|||/items/10a5375a-7f69-495a-96e6-d0d6aca94c44
Sánchez-Blanco, C. (Cristina)|||/items/b0b6595b-d20e-4cf1-9859-fef1fe67d9c5
Sádaba-Chalezquer, C. (Charo)|||/items/bf4c1358-3e1d-4008-9295-27a55bc2ac80
Negredo-Bruna, S. (Samuel)|||/items/eafc72b3-5d87-4986-b6ec-a6d19b48ce72
author Vara-Miguel, A. (Alfonso)|||/items/10a5375a-7f69-495a-96e6-d0d6aca94c44
author_facet Vara-Miguel, A. (Alfonso)|||/items/10a5375a-7f69-495a-96e6-d0d6aca94c44
Sánchez-Blanco, C. (Cristina)|||/items/b0b6595b-d20e-4cf1-9859-fef1fe67d9c5
Sádaba-Chalezquer, C. (Charo)|||/items/bf4c1358-3e1d-4008-9295-27a55bc2ac80
Negredo-Bruna, S. (Samuel)|||/items/eafc72b3-5d87-4986-b6ec-a6d19b48ce72
author_role author
author2 Sánchez-Blanco, C. (Cristina)|||/items/b0b6595b-d20e-4cf1-9859-fef1fe67d9c5
Sádaba-Chalezquer, C. (Charo)|||/items/bf4c1358-3e1d-4008-9295-27a55bc2ac80
Negredo-Bruna, S. (Samuel)|||/items/eafc72b3-5d87-4986-b6ec-a6d19b48ce72
author2_role author
author
author
dc.contributor.none.fl_str_mv Dadun. Depósito Académico Digital Universidad de Navarra
dc.subject.none.fl_str_mv Media economics
Digital economy
Revenue streams
Digital-native media
News websites
Digital publishing
News organizations
Paywall
Crowdfunding
topic Media economics
Digital economy
Revenue streams
Digital-native media
News websites
Digital publishing
News organizations
Paywall
Crowdfunding
description Digital news publishers strive to balance revenue streams in their business models: as standard advertising declines, alternatives for sustaining digital journalism arise in the forms of sponsored content, user donations and payments—one-off purchases, subscriptions or memberships, public or private grants, electronic commerce, events and consulting. An exhaustive study found 2874 active online news publications in Spain, and it observed the adoption of such models in early 2021. Advertising remains the most popular source of income for digital news operations (85.8%) and most sites rely on just one or two revenue streams (74.5%). We compare the cases in our census by their origin (digital-native or non-native), geography (local/regional or national/global) and topic scope (generalist or specialized). We find that traditional, national and specialized online media have a broader and more innovative revenue mix than digital-native, regional or local and general-interest news outlets. The comprehensiveness of this pioneering study sheds light for the first time on the risk that the lack of diversification and innovation in funding sources may imperil the financial sustainability of some online news operations in Spain, mostly those with a smaller scope and no backing from a traditional business, according to the results we present here
publishDate 2021
dc.date.none.fl_str_mv 2021
2021-10-14
2021
2021-10-14
2022
2022-01-21
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10171/62785
url https://hdl.handle.net/10171/62785
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Cogitatio
publisher.none.fl_str_mv Cogitatio
dc.source.none.fl_str_mv reponame:Dadun. Depósito Académico Digital de la Universidad de Navarra
instname:Universidad de Navarra
instname_str Universidad de Navarra
reponame_str Dadun. Depósito Académico Digital de la Universidad de Navarra
collection Dadun. Depósito Académico Digital de la Universidad de Navarra
repository.name.fl_str_mv
repository.mail.fl_str_mv
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