Content curation in independent and media newsletters. Good practices and recommendations
The recent surge in newsletters confirms their effectiveness as digital information products. Through content curation, newsletters enable journalists to connect with individual users specifically interested in their subject area. In this chapter, we present the main conclusions of six studies on ne...
| Autores: | , |
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| Tipo de recurso: | capítulo de libro |
| Fecha de publicación: | 2025 |
| País: | España |
| Institución: | Universitat Ramon Llull (URL) |
| Repositorio: | DAU Arxiu Digital de la Universitat Ramon Llull |
| OAI Identifier: | oai:dnet:dau_________::3c0cd5375b9abf227182c2abb539ae3f |
| Acceso en línea: | http://hdl.handle.net/20.500.14342/6237 https://doi.org/10.3145/cuvicom.03.eng |
| Access Level: | acceso abierto |
| Palabra clave: | Mitjans de comunicació digitals COVID-19 (Malaltia) Anàlisi de contingut (Comunicació) Mitjans de comunicació de massa |
| Sumario: | The recent surge in newsletters confirms their effectiveness as digital information products. Through content curation, newsletters enable journalists to connect with individual users specifically interested in their subject area. In this chapter, we present the main conclusions of six studies on newsletter curation from legacy and digital media outlets, as well as from independent journalists. We also provide a compendium of best practices and recommendations for improving the quality of journalistic newsletters. Offering quality newsletters compensates users for the overwhelming amount of information on the internet. At the same time, newsletters allow media outlets to strengthen their ties with their audience, increase user loyalty, and, eventually, increase their subscriber base. To improve quality, we recommend that newsletters have an identified author and abundant, curated content from varied sources in terms of origin (internal and external), time range, and morphology. There should also be variation in the use of curation techniques and link functions. |
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