Spanish E-Consumer Segmentation and Positioning in Virtual Supermarkets Sector

This article analyses different factors that influence the purchasing behaviour of online supermarket customers. These factors are related to both the appearance of the website as well as the processes that take place when making the purchase. Based on these analyses, the various groups of consumers...

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Detalles Bibliográficos
Autores: Cristóbal Fransi, Eduard, Marimon, Frederic, Daries Ramón, Natalia, Montegut Salla, Yolanda
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2011
País:España
Institución:Universitat de Lleida (UdL)
Repositorio:Repositori Obert UdL
OAI Identifier:oai:repositori.udl.cat:10459.1/465358
Acceso en línea:https://doi.org/10.5539/ijms.v3n2p16
https://hdl.handle.net/10459.1/465358
Access Level:acceso abierto
Palabra clave:Virtual supermarket
Segmentation
Internet
E-commerce
Marketing
Quality
Positioning
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spelling Spanish E-Consumer Segmentation and Positioning in Virtual Supermarkets SectorCristóbal Fransi, EduardMarimon, FredericDaries Ramón, NataliaMontegut Salla, YolandaVirtual supermarketSegmentationInternetE-commerceMarketingQualityPositioningThis article analyses different factors that influence the purchasing behaviour of online supermarket customers. These factors are related to both the appearance of the website as well as the processes that take place when making the purchase. Based on these analyses, the various groups of consumers with homogenous behaviour are studied and positioned according to their attitudes. The analysis also allows the quality of the service offered by this kind of establishment to be defined, as well as the main dimensions in which it develops. In the conclusions, factors which should influence the manager of an online supermarket to improve the quality of its service are given.Canadian Center of Science and Education2011info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttps://doi.org/10.5539/ijms.v3n2p16https://hdl.handle.net/10459.1/465358reponame:Repositori Obert UdL instname:Universitat de Lleida (UdL)InglésReproducció del document publicat a https://doi.org/10.5539/ijms.v3n2p16International Journal of Marketing Studies, 2011, vol. 3, núm. 2, p. 16-31cc-by (c) Eduard Cristóbal et al., 2011Attribution 4.0 Internationalinfo:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by/4.0/oai:repositori.udl.cat:10459.1/4653582026-06-24T12:42:17Z
dc.title.none.fl_str_mv Spanish E-Consumer Segmentation and Positioning in Virtual Supermarkets Sector
title Spanish E-Consumer Segmentation and Positioning in Virtual Supermarkets Sector
spellingShingle Spanish E-Consumer Segmentation and Positioning in Virtual Supermarkets Sector
Cristóbal Fransi, Eduard
Virtual supermarket
Segmentation
Internet
E-commerce
Marketing
Quality
Positioning
title_short Spanish E-Consumer Segmentation and Positioning in Virtual Supermarkets Sector
title_full Spanish E-Consumer Segmentation and Positioning in Virtual Supermarkets Sector
title_fullStr Spanish E-Consumer Segmentation and Positioning in Virtual Supermarkets Sector
title_full_unstemmed Spanish E-Consumer Segmentation and Positioning in Virtual Supermarkets Sector
title_sort Spanish E-Consumer Segmentation and Positioning in Virtual Supermarkets Sector
dc.creator.none.fl_str_mv Cristóbal Fransi, Eduard
Marimon, Frederic
Daries Ramón, Natalia
Montegut Salla, Yolanda
author Cristóbal Fransi, Eduard
author_facet Cristóbal Fransi, Eduard
Marimon, Frederic
Daries Ramón, Natalia
Montegut Salla, Yolanda
author_role author
author2 Marimon, Frederic
Daries Ramón, Natalia
Montegut Salla, Yolanda
author2_role author
author
author
dc.subject.none.fl_str_mv Virtual supermarket
Segmentation
Internet
E-commerce
Marketing
Quality
Positioning
topic Virtual supermarket
Segmentation
Internet
E-commerce
Marketing
Quality
Positioning
description This article analyses different factors that influence the purchasing behaviour of online supermarket customers. These factors are related to both the appearance of the website as well as the processes that take place when making the purchase. Based on these analyses, the various groups of consumers with homogenous behaviour are studied and positioned according to their attitudes. The analysis also allows the quality of the service offered by this kind of establishment to be defined, as well as the main dimensions in which it develops. In the conclusions, factors which should influence the manager of an online supermarket to improve the quality of its service are given.
publishDate 2011
dc.date.none.fl_str_mv 2011
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://doi.org/10.5539/ijms.v3n2p16
https://hdl.handle.net/10459.1/465358
url https://doi.org/10.5539/ijms.v3n2p16
https://hdl.handle.net/10459.1/465358
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Reproducció del document publicat a https://doi.org/10.5539/ijms.v3n2p16
International Journal of Marketing Studies, 2011, vol. 3, núm. 2, p. 16-31
dc.rights.none.fl_str_mv cc-by (c) Eduard Cristóbal et al., 2011
Attribution 4.0 International
info:eu-repo/semantics/openAccess
http://creativecommons.org/licenses/by/4.0/
rights_invalid_str_mv cc-by (c) Eduard Cristóbal et al., 2011
Attribution 4.0 International
http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Canadian Center of Science and Education
publisher.none.fl_str_mv Canadian Center of Science and Education
dc.source.none.fl_str_mv reponame:Repositori Obert UdL
instname:Universitat de Lleida (UdL)
instname_str Universitat de Lleida (UdL)
reponame_str Repositori Obert UdL
collection Repositori Obert UdL
repository.name.fl_str_mv
repository.mail.fl_str_mv
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