La investigación sobre publicidad en la universidad española. Características y temáticas de las tesis doctorales (1976-2016)
Introduction. The scientific production on advertising in the Spanish Universities is analyzed through the identification and characterization of doctoral theses presented on the subject, between the years 1976 and 2016. This will set the current state of knowledge on advertising research in Spain.M...
| Authors: | , , |
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| Format: | article |
| Publication Date: | 2019 |
| Country: | España |
| Institution: | Universidad Católica San Antonio de Murcia (UCAM) |
| Repository: | RIUCAM. Repositorio Institucional de la Universidad Católica San Antonio de Murcia |
| OAI Identifier: | oai:repositorio.ucam.edu:10952/8284 |
| Online Access: | http://hdl.handle.net/10952/8284 |
| Access Level: | Open access |
| Keyword: | España Tesis doctorales Investigación Publicidad Bibliometría Universidad |
| Summary: | Introduction. The scientific production on advertising in the Spanish Universities is analyzed through the identification and characterization of doctoral theses presented on the subject, between the years 1976 and 2016. This will set the current state of knowledge on advertising research in Spain.Methodology.The research conducted was based on a bibliometric analysis of 520 doctoral theses to better understand the time evolution of the scientific production, to formally and thematicallycharacterize such evolution as well as the authors and production centres. Results and conclusions. It was found that scientific production on advertising, according to the doctoral theses presented at Spanish Universities between the years 1976 and 2016,had reached a state of maturity or consolidation, after an important research surge in the last five years.Among their characteristics, we found the following: prominent multidisciplinarity, a lowconcentrationlevel among universities, low internationalization and a high concentration of topicswhile favouring specialization. |
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