Arcs of communication and small- and medium-sized enterprise performance

The purpose of this paper is to analyse the information shared by SMEs with their main customers and suppliers and its implications on their performance. Design/methodology/approach – The paper puts forward the concept of arcs of communication based on the frequency and direction of the information...

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Detalhes bibliográficos
Autores: Yanes Estévez, Vanessa, García Pérez, Ana María, Oreja Rodríguez, Juan Ramón
Tipo de documento: artigo
Data de publicação:2019
País:España
Recursos:Universidad de La Laguna (ULL)
Repositório:RIULL. Repositorio Institucional de la Universidad de La Laguna
OAI Identifier:oai:riull.ull.es:915/35707
Acesso em linha:http://riull.ull.es/xmlui/handle/915/35707
Access Level:Acceso aberto
Palavra-chave:Performance
Supply chain
Information sharing
Small- and medium-sized enterprises
Arc of communication
Rasch measurement theory
Descrição
Resumo:The purpose of this paper is to analyse the information shared by SMEs with their main customers and suppliers and its implications on their performance. Design/methodology/approach – The paper puts forward the concept of arcs of communication based on the frequency and direction of the information exchanged by SMEs with their main customers and suppliers. SMEs are classified by the arc of communication they belong to using data from a survey carried out in the Canary Islands (Spain). The Rasch Measurement Theory is applied. Findings – The largest group of small- and medium-sized enterprises (SMEs) shares information frequently with both customers and suppliers (broad arc of communication). Differences were detected in the performance of SMEs belonging to this broad arc, as well as, in those firms that communicated frequently with their main suppliers (asymmetrical arc of communication towards suppliers). In both cases, these firms were better than their competitors in innovation. Practical implications – This study demonstrates the need for better management of the links between SMEs and their suppliers and with their customers in accordance with their strategies, promoting a greater cooperative behaviour throughout the supply chain. Originality/value – SMEs’ customers and suppliers are their main sources of information compared to large firms, which have greater resources to search for and acquire information. This paper investigates the information exchanged by SMEs with their main customers and suppliers from a strategic focus by adding to the literature the concept of arcs of communication. It also has the added value of applying the Rasch Measurement Theory (Rasch, 1960/1980).