Designing football matchday experiences: influence of stadium experience touchpoints on fan evaluation outcomes

Purpose: This study examines how spectators evaluate their matchday experience in a professional football stadium and identifies the specific stadium touchpoints that most strongly influence satisfaction, memorability, and key behavioural intentions. Design/ Methodology / Approach: Data from 299 FC...

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Detalles Bibliográficos
Autores: Taberner, Isaac, Larson, Brian V., Keramati, Amin, Tarrés, Octavi, Juncà, Albert
Tipo de recurso: artículo
Fecha de publicación:2026
País:España
Institución:UVic-UCC
Repositorio:RiUVic. Repositori institucional de la UVic-UCC
OAI Identifier:oai:dnet:riuvic______::303309909d0499e4afa77b0e62ee3558
Acceso en línea:http://hdl.handle.net/10854/181017
https://doi.org/10.1080/23750472.2026.2666210
Access Level:acceso embargado
Palabra clave:Estadis esportius
Satisfacció
79
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spelling Designing football matchday experiences: influence of stadium experience touchpoints on fan evaluation outcomesTaberner, IsaacLarson, Brian V.Keramati, AminTarrés, OctaviJuncà, AlbertEstadis esportiusSatisfacció79Purpose: This study examines how spectators evaluate their matchday experience in a professional football stadium and identifies the specific stadium touchpoints that most strongly influence satisfaction, memorability, and key behavioural intentions. Design/ Methodology / Approach: Data from 299 FC Barcelona matchday spectators were analysed using a dual approach: threshold analysis to assess the effort needed to shift satisfaction levels, and multivariate ordinal regression to estimate the effects of touchpoints, team performance, and fan avidity on six key fan evaluation outcomes. Findings: Threshold analysis showed that satisfaction and memorability require major service improvements, whereas behavioural intentions improve with moderate enhancements. Stadium access, plaza events, and restroom cleanliness were the strongest drivers of key outcomes. Food and beverage variety chiefly affected purchase intentions, while team performance influenced all outcomes and avidity shaped purchasing behaviour. Practical Implications: Results provide stadium managers with a prioritized roadmap for resource allocation, highlighting the touchpoints that result in the highest experiential and commercial returns. Research Contribution: This study links specific matchday touchpoints to multiple fan evaluation outcomes through a novel dual-method approach. Originality: This study advances existing knowledge by using in-stadium matchday data and employing a threshold-based framework that identifies the touchpoints with the greatest impact on fan engagement and commercial outcomes, linking experiential assessment with actionable revenue strategies.info:eu-repo/semantics/publishedVersionTaylor & FrancisUniversitat de Vic - Universitat Central de Catalunya. Grup de Recerca en Esport i Activitat Física2026202620269999info:eu-repo/semantics/article20 p.application/pdfhttp://hdl.handle.net/10854/181017https://doi.org/10.1080/23750472.2026.2666210reponame:RiUVic. Repositori institucional de la UVic-UCCinstname:UVic-UCCInglésManaging Sport and LeisureTots els drets reservatsinfo:eu-repo/semantics/embargoedAccessoai:dnet:riuvic______::303309909d0499e4afa77b0e62ee35582026-06-07T19:15:21Z
dc.title.none.fl_str_mv Designing football matchday experiences: influence of stadium experience touchpoints on fan evaluation outcomes
title Designing football matchday experiences: influence of stadium experience touchpoints on fan evaluation outcomes
spellingShingle Designing football matchday experiences: influence of stadium experience touchpoints on fan evaluation outcomes
Taberner, Isaac
Estadis esportius
Satisfacció
79
title_short Designing football matchday experiences: influence of stadium experience touchpoints on fan evaluation outcomes
title_full Designing football matchday experiences: influence of stadium experience touchpoints on fan evaluation outcomes
title_fullStr Designing football matchday experiences: influence of stadium experience touchpoints on fan evaluation outcomes
title_full_unstemmed Designing football matchday experiences: influence of stadium experience touchpoints on fan evaluation outcomes
title_sort Designing football matchday experiences: influence of stadium experience touchpoints on fan evaluation outcomes
dc.creator.none.fl_str_mv Taberner, Isaac
Larson, Brian V.
Keramati, Amin
Tarrés, Octavi
Juncà, Albert
author Taberner, Isaac
author_facet Taberner, Isaac
Larson, Brian V.
Keramati, Amin
Tarrés, Octavi
Juncà, Albert
author_role author
author2 Larson, Brian V.
Keramati, Amin
Tarrés, Octavi
Juncà, Albert
author2_role author
author
author
author
dc.contributor.none.fl_str_mv Universitat de Vic - Universitat Central de Catalunya. Grup de Recerca en Esport i Activitat Física
dc.subject.none.fl_str_mv Estadis esportius
Satisfacció
79
topic Estadis esportius
Satisfacció
79
description Purpose: This study examines how spectators evaluate their matchday experience in a professional football stadium and identifies the specific stadium touchpoints that most strongly influence satisfaction, memorability, and key behavioural intentions. Design/ Methodology / Approach: Data from 299 FC Barcelona matchday spectators were analysed using a dual approach: threshold analysis to assess the effort needed to shift satisfaction levels, and multivariate ordinal regression to estimate the effects of touchpoints, team performance, and fan avidity on six key fan evaluation outcomes. Findings: Threshold analysis showed that satisfaction and memorability require major service improvements, whereas behavioural intentions improve with moderate enhancements. Stadium access, plaza events, and restroom cleanliness were the strongest drivers of key outcomes. Food and beverage variety chiefly affected purchase intentions, while team performance influenced all outcomes and avidity shaped purchasing behaviour. Practical Implications: Results provide stadium managers with a prioritized roadmap for resource allocation, highlighting the touchpoints that result in the highest experiential and commercial returns. Research Contribution: This study links specific matchday touchpoints to multiple fan evaluation outcomes through a novel dual-method approach. Originality: This study advances existing knowledge by using in-stadium matchday data and employing a threshold-based framework that identifies the touchpoints with the greatest impact on fan engagement and commercial outcomes, linking experiential assessment with actionable revenue strategies.
publishDate 2026
dc.date.none.fl_str_mv 2026
2026
2026
9999
dc.type.none.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10854/181017
https://doi.org/10.1080/23750472.2026.2666210
url http://hdl.handle.net/10854/181017
https://doi.org/10.1080/23750472.2026.2666210
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Managing Sport and Leisure
dc.rights.none.fl_str_mv Tots els drets reservats
info:eu-repo/semantics/embargoedAccess
rights_invalid_str_mv Tots els drets reservats
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv 20 p.
application/pdf
dc.publisher.none.fl_str_mv Taylor & Francis
publisher.none.fl_str_mv Taylor & Francis
dc.source.none.fl_str_mv reponame:RiUVic. Repositori institucional de la UVic-UCC
instname:UVic-UCC
instname_str UVic-UCC
reponame_str RiUVic. Repositori institucional de la UVic-UCC
collection RiUVic. Repositori institucional de la UVic-UCC
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15.812429

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