Perceived value in a UNESCO World Heritage Site: the case of Quito, Ecuador
Purpose - The city of Quito is a World Heritage Site in Ecuador and it owns one of the best-preserved and extensive historic centers in Latin America for cultural tourism. This study aims to identify the factors that constitute perceived value construct at the World Heritage Site of Quito. Design/me...
| Autores: | , , |
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| Tipo de documento: | artigo |
| Estado: | Versão publicada |
| Data de publicação: | 2022 |
| País: | España |
| Recursos: | Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
| Repositório: | Recercat. Dipósit de la Recerca de Catalunya |
| OAI Identifier: | oai:recercat.cat:10256/21507 |
| Acesso em linha: | http://hdl.handle.net/10256/21507 |
| Access Level: | Acceso aberto |
| Palavra-chave: | Patrimoni de la humanitat -- Equador -- Quito World Heritage areas -- Ecuador -- Quito Turisme cultural -- Equador -- Quito Heritage tourism -- Ecuador -- Quito |
| Resumo: | Purpose - The city of Quito is a World Heritage Site in Ecuador and it owns one of the best-preserved and extensive historic centers in Latin America for cultural tourism. This study aims to identify the factors that constitute perceived value construct at the World Heritage Site of Quito. Design/methodology/approach - This research collects data from tourists who have visited the city of Quito, Ecuador. A total of 381 on-site questionnaires are used. Data has been analyzed using exploratory factorial analysis. Findings - Results regarding the dimensional structural framework of perceived value indicate that perceived value at the World Heritage Site of Quito has five factors: (1) Monetary and non-monetary costs, (2) Staff service quality, (3) Tourist offer accessibility, (4) Destination attractiveness, and (5) Information accessibility. Originality/value - Two new factors of accessibility have been proposed in this study for measuring consumer value at a World Heritage Site. Perceived value and accessibility have been treated as two separate subjects in academic literature before. However, this article contributes to the understanding of perceived value at WHS, including factors linked to accessibility. Both managerial and theoretical implications for WHS are discussed |
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