How Google Maps’ novelty, reliability, and ease of use shape tourists’ enjoyment and behavioural intentions
This article investigates how Google Maps’ perceived novelty, reliability, and ease of use influence digital tourists’ enjoyment and subsequent behavioural intentions. Following a quantitative approach involving an online questionnaire, data were collected from 873 tourists who actively use Google M...
| Autores: | , , , |
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| Formato: | artículo |
| Estado: | Versión aceptada para publicación |
| Fecha de publicación: | 2026 |
| País: | España |
| Recursos: | Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
| Repositorio: | Recercat. Dipósit de la Recerca de Catalunya |
| OAI Identifier: | oai:dnet:recercat____::2c689857aa6b91a4aa4689b05d4ba161 |
| Acesso em linha: | https://doi.org/10.1080/02508281.2026.2660282 https://hdl.handle.net/10459.1/470285 |
| Access Level: | acceso embargado |
| Palavra-chave: | Google Maps Hedonic motivation Novelty |
| Resumo: | This article investigates how Google Maps’ perceived novelty, reliability, and ease of use influence digital tourists’ enjoyment and subsequent behavioural intentions. Following a quantitative approach involving an online questionnaire, data were collected from 873 tourists who actively use Google Maps for travel planning. Guided by hedonic functional interaction and selective attention theories, structural equation modelling was conducted to analyse the direct and moderating effects of novelty, reliability, and ease of use on enjoyment and behavioural intentions. This article’s primary contribution is its detailed examination of the critical yet often overlooked moderating mechanisms governing the studied relationships within consumer behaviour in tourism. With the digital platform’s attributes not treated as direct predictors, their influence is conditional; high reliability and ease of use significantly amplify novelty’s positive effect on enjoyment, while high novelty strengthens enjoyment’s impact on behavioural intention. On that basis, the article offers a refined view on how hedonic mechanisms operate under specific conditions in consumers’ decision-making and provides actionable insights for tourism professionals and decision-makers. |
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