Children’s programming before and after DTT implementation in Spain

With the privatization of television in the nineties, the television schedules were dominated by light entertainment designed to maximize audiences. As a consequence, children’s programming almost disappeared from the free-to-air channels and televisión consumption among children decreased. That is...

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Detalles Bibliográficos
Autores: Medina, Mercedes, Herrero, Mónica, Etayo, Cristina
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2015
País:España
Institución:Universidad de Sevilla (US)
Repositorio:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/66540
Acceso en línea:http://hdl.handle.net/11441/66540
Access Level:acceso abierto
Palabra clave:Children ́s programming
Digital television
Audiences
Consumption
Pay for TV
Programación infantil
Televisión digital
Audiencias
Consumo televisivo
Tv de pago
Descripción
Sumario:With the privatization of television in the nineties, the television schedules were dominated by light entertainment designed to maximize audiences. As a consequence, children’s programming almost disappeared from the free-to-air channels and televisión consumption among children decreased. That is why children programming became one of factors to pay for television. However, thanks to the DTT, the offer for children increased. The purpose of this paper is in one hand to inquire if a wider offer of channels has brought more channels for children and if they have impacted in the consumption of television by children, and secondly, if children programming still play a significant role to pay for television. The results confirm that the increase of specialized children channels produced an increment of the children television consumption.