The value proposition as a key element to innovate in the sports journalism business model: case study comparison in Spain
Sports journalism has become one of the most innovative market niches, and the dynamic capabilities theo-retical corpus allows us to describe the processes for innovation in the business model of news companies. Methodology. Through a comparative case study, this article analyses the current situati...
| Authors: | , , , |
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2023 |
| Country: | España |
| Institution: | Fundación para el Fomento de la Investigación Sanitaria y Biomédica de la Comunitat Valenciana (FISABIO) |
| Repository: | r-FISABIO. Repositorio Institucional de Producción Científica |
| OAI Identifier: | oai:fisabio.fundanetsuite.com:p16249 |
| Online Access: | https://fisabio.portalinvestigacion.com/publicaciones/16249 |
| Access Level: | Open access |
| Keyword: | Niche sports journalism digital-native journalism digital content production journalistic digital content production journalistic innovation business models for digital journalism dynamic capabilities |
| Summary: | Sports journalism has become one of the most innovative market niches, and the dynamic capabilities theo-retical corpus allows us to describe the processes for innovation in the business model of news companies. Methodology. Through a comparative case study, this article analyses the current situation and evolution of three media (ElDesmarque, Panenka, and 2Playbook) in six areas: value proposition, capabilities, positio-ning, market, revenue model, and mission. Results and discussion. The three cases have a well-defined value proposition that differentiates them from their competitors. This proposal is based on a series of operational capabilities and competitive resources that generate competitive advantages that are difficult to imitate. Conclusion. Business model innovation (BMI) through dynamic capabilities (exploration, exploitation, and reconfiguration) is a key strategy to guarantee a company's sustainability in the sports journalism sector. |
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