Comparative analysis of two tech giants under the financial perspective: Microsoft versus Alphabet

Treballs Finals del Màster en Oficial en Empresa Internacional / International Business, Facultat d'Economia i Empresa, Universitat de Barcelona. Curs: 2020-2022. Tutor: Martí Sagarra Garcia

Detalhes bibliográficos
Autor: Nagy, Benedek András
Formato: tesis de maestría
Fecha de publicación:2022
País:España
Recursos:Universidad de Barcelona
Repositorio:Dipòsit Digital de la UB
OAI Identifier:oai:diposit.ub.edu:2445/189304
Acesso em linha:https://hdl.handle.net/2445/189304
Access Level:acceso abierto
Palavra-chave:Indústria informàtica
Microsoft .NET
Valor (Economia)
Anàlisi financera
Treballs de fi de màster
Computer industry
Value (Economics)
Investment analysis
Master's theses
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spelling Comparative analysis of two tech giants under the financial perspective: Microsoft versus AlphabetNagy, Benedek AndrásIndústria informàticaMicrosoft .NETValor (Economia)Anàlisi financeraTreballs de fi de màsterComputer industryMicrosoft .NETValue (Economics)Investment analysisMaster's thesesTreballs Finals del Màster en Oficial en Empresa Internacional / International Business, Facultat d'Economia i Empresa, Universitat de Barcelona. Curs: 2020-2022. Tutor: Martí Sagarra GarciaThis paper provides a comparison of two key players in the IT industry, Microsoft and Alphabet, from a financial point of view. After analysing the IT industry and introducing the main theoretical concepts of the paper, the study gives a general overview of the two tech giants and compares their business models focusing on how they create and capture value. Furthermore, the case study includes a calculation of financial ratios using secondary data and explains the effect of the Coronavirus pandemic on the companies’ financial performance. Finally, their capital structure and their alleged anti-competitive actions are discussed, outlining two court cases of great importance and their consequences on stock prices.Sagarra Garcia, Martí2022info:eu-repo/semantics/masterThesisapplication/pdfhttps://hdl.handle.net/2445/189304Màster Oficial - Empresa Internacional / International Businessreponame:Dipòsit Digital de la UBinstname:Universidad de BarcelonaIngléscc-by-nc-nd (c) Nagy, 2022http://creativecommons.org/licenses/by-nc-nd/3.0/es/info:eu-repo/semantics/openAccessoai:diposit.ub.edu:2445/1893042026-05-27T06:46:51Z
dc.title.none.fl_str_mv Comparative analysis of two tech giants under the financial perspective: Microsoft versus Alphabet
title Comparative analysis of two tech giants under the financial perspective: Microsoft versus Alphabet
spellingShingle Comparative analysis of two tech giants under the financial perspective: Microsoft versus Alphabet
Nagy, Benedek András
Indústria informàtica
Microsoft .NET
Valor (Economia)
Anàlisi financera
Treballs de fi de màster
Computer industry
Microsoft .NET
Value (Economics)
Investment analysis
Master's theses
title_short Comparative analysis of two tech giants under the financial perspective: Microsoft versus Alphabet
title_full Comparative analysis of two tech giants under the financial perspective: Microsoft versus Alphabet
title_fullStr Comparative analysis of two tech giants under the financial perspective: Microsoft versus Alphabet
title_full_unstemmed Comparative analysis of two tech giants under the financial perspective: Microsoft versus Alphabet
title_sort Comparative analysis of two tech giants under the financial perspective: Microsoft versus Alphabet
dc.creator.none.fl_str_mv Nagy, Benedek András
author Nagy, Benedek András
author_facet Nagy, Benedek András
author_role author
dc.contributor.none.fl_str_mv Sagarra Garcia, Martí
dc.subject.none.fl_str_mv Indústria informàtica
Microsoft .NET
Valor (Economia)
Anàlisi financera
Treballs de fi de màster
Computer industry
Microsoft .NET
Value (Economics)
Investment analysis
Master's theses
topic Indústria informàtica
Microsoft .NET
Valor (Economia)
Anàlisi financera
Treballs de fi de màster
Computer industry
Microsoft .NET
Value (Economics)
Investment analysis
Master's theses
description Treballs Finals del Màster en Oficial en Empresa Internacional / International Business, Facultat d'Economia i Empresa, Universitat de Barcelona. Curs: 2020-2022. Tutor: Martí Sagarra Garcia
publishDate 2022
dc.date.none.fl_str_mv 2022
dc.type.none.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
dc.identifier.none.fl_str_mv https://hdl.handle.net/2445/189304
url https://hdl.handle.net/2445/189304
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv cc-by-nc-nd (c) Nagy, 2022
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv cc-by-nc-nd (c) Nagy, 2022
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv Màster Oficial - Empresa Internacional / International Business
reponame:Dipòsit Digital de la UB
instname:Universidad de Barcelona
instname_str Universidad de Barcelona
reponame_str Dipòsit Digital de la UB
collection Dipòsit Digital de la UB
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1869405508184571904
score 15,300719

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