Polarization, virality and contrary sentiments for LGTB content on Instagram, TikTok, and Twitter

Digital platforms are spaces for social participation with significant value in the development of the identity of adolescents and emerging adults. The objective is to identify the behavior and visibility of LGBT content using Instagram, TikTok, and Twitter posts of such content from May 16 to Novem...

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Detalhes bibliográficos
Autores: Barroso Moreno, Carlos, Rayón Rumayor, Laura, Bañares Marivela, Elena, Hernández Ortega, José Antonio
Formato: artículo
Fecha de publicación:2023
País:España
Recursos:Universidad Complutense de Madrid (UCM)
Repositorio:Docta Complutense
Idioma:inglés
OAI Identifier:oai:docta.ucm.es:20.500.14352/110121
Acesso em linha:https://hdl.handle.net/20.500.14352/110121
Access Level:acceso abierto
Palavra-chave:004.78:316.77
316.77-053.6
612.6.057
159.922.1
613.880.1
159.923.2-055.4
37.012
308
316.635
004.774.1TW
LGTB
LGBT
LGTBfobia
Social media
Social networks
Social network analysis
Virality
Gender diversity
Sexual diversity
Big Data
Qualitative research
Quantitative research
Influence groups
Citizenship
Instagram
Twitter
TikTok
Audiencia y difusión de los medios
Comunicación social
Personalidad
Métodos de investigación en educación
6306.07 Sociología de Los Medios de Comunicación de Masas
5801 Teoría y Métodos Educativos
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repository_id_str
spelling Polarization, virality and contrary sentiments for LGTB content on Instagram, TikTok, and TwitterPolarización, viralidad y sentimientos contrarios en Instagram, TikTok y Twitter para el contenido LGTBBarroso Moreno, CarlosRayón Rumayor, LauraBañares Marivela, ElenaHernández Ortega, José Antonio004.78:316.77316.77-053.6612.6.057159.922.1613.880.1159.923.2-055.437.012308316.635004.774.1TWLGTBLGBTLGTBfobiaSocial mediaSocial networksSocial network analysisViralityGender diversitySexual diversityBig DataQualitative researchQuantitative researchInfluence groupsCitizenshipInstagramTwitterTikTokAudiencia y difusión de los mediosComunicación socialPersonalidadMétodos de investigación en educación6306.07 Sociología de Los Medios de Comunicación de Masas5801 Teoría y Métodos EducativosDigital platforms are spaces for social participation with significant value in the development of the identity of adolescents and emerging adults. The objective is to identify the behavior and visibility of LGBT content using Instagram, TikTok, and Twitter posts of such content from May 16 to November 16, 2022, collecting 539,389 posts. Social media monitoring techniques gathered the posts with the keywords "LGTB" or "LGBT" in Spanish and English, forming the database. The methodology is based on a mixed design: first, the database is analyzed using Big Data techniques and, second, the 10 most viral posts from each social network are selected. The results show that dissemination of gender identity in content and meaning is uneven across the various social networks. Twitter profiles have a higher number of posts (61%), polarization, and lower virality and exhibit visible LGBTphobia. Instagram has a number of posts (37%) and average virality, with positive sentiments. TikTok has fewer posts (2%), less polarization, positive messages, and extreme virality. The three networks consider the Pride demonstrations to be a symbol of the community because they destabilize and confront LGBTphobic oppression by occupying public spaces, opening the closet without stigma or shame, as is reflected on social networks. The behavior of LGBT content on these platforms is multidimensional, uneven, and differentiated, which demonstrates the necessity of ensuring respect for the diversity of sexual orientation and gender identity on digital platforms.Ediciones Profesionales de la Información (EPI SCP)Oxbridge Publishing HouseUniversidad Complutense de Madrid20232023-01-0120232023-01-01journal articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/20.500.14352/110121reponame:Docta Complutenseinstname:Universidad Complutense de Madrid (UCM)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Attribution-NonCommercial-ShareAlike 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-sa/4.0/info:eu-repo/semantics/openAccessoai:docta.ucm.es:20.500.14352/1101212026-06-02T12:44:21Z
dc.title.none.fl_str_mv Polarization, virality and contrary sentiments for LGTB content on Instagram, TikTok, and Twitter
Polarización, viralidad y sentimientos contrarios en Instagram, TikTok y Twitter para el contenido LGTB
title Polarization, virality and contrary sentiments for LGTB content on Instagram, TikTok, and Twitter
spellingShingle Polarization, virality and contrary sentiments for LGTB content on Instagram, TikTok, and Twitter
Barroso Moreno, Carlos
004.78:316.77
316.77-053.6
612.6.057
159.922.1
613.880.1
159.923.2-055.4
37.012
308
316.635
004.774.1TW
LGTB
LGBT
LGTBfobia
Social media
Social networks
Social network analysis
Virality
Gender diversity
Sexual diversity
Big Data
Qualitative research
Quantitative research
Influence groups
Citizenship
Instagram
Twitter
TikTok
Audiencia y difusión de los medios
Comunicación social
Personalidad
Métodos de investigación en educación
6306.07 Sociología de Los Medios de Comunicación de Masas
5801 Teoría y Métodos Educativos
title_short Polarization, virality and contrary sentiments for LGTB content on Instagram, TikTok, and Twitter
title_full Polarization, virality and contrary sentiments for LGTB content on Instagram, TikTok, and Twitter
title_fullStr Polarization, virality and contrary sentiments for LGTB content on Instagram, TikTok, and Twitter
title_full_unstemmed Polarization, virality and contrary sentiments for LGTB content on Instagram, TikTok, and Twitter
title_sort Polarization, virality and contrary sentiments for LGTB content on Instagram, TikTok, and Twitter
dc.creator.none.fl_str_mv Barroso Moreno, Carlos
Rayón Rumayor, Laura
Bañares Marivela, Elena
Hernández Ortega, José Antonio
author Barroso Moreno, Carlos
author_facet Barroso Moreno, Carlos
Rayón Rumayor, Laura
Bañares Marivela, Elena
Hernández Ortega, José Antonio
author_role author
author2 Rayón Rumayor, Laura
Bañares Marivela, Elena
Hernández Ortega, José Antonio
author2_role author
author
author
dc.contributor.none.fl_str_mv Oxbridge Publishing House
Universidad Complutense de Madrid
dc.subject.none.fl_str_mv 004.78:316.77
316.77-053.6
612.6.057
159.922.1
613.880.1
159.923.2-055.4
37.012
308
316.635
004.774.1TW
LGTB
LGBT
LGTBfobia
Social media
Social networks
Social network analysis
Virality
Gender diversity
Sexual diversity
Big Data
Qualitative research
Quantitative research
Influence groups
Citizenship
Instagram
Twitter
TikTok
Audiencia y difusión de los medios
Comunicación social
Personalidad
Métodos de investigación en educación
6306.07 Sociología de Los Medios de Comunicación de Masas
5801 Teoría y Métodos Educativos
topic 004.78:316.77
316.77-053.6
612.6.057
159.922.1
613.880.1
159.923.2-055.4
37.012
308
316.635
004.774.1TW
LGTB
LGBT
LGTBfobia
Social media
Social networks
Social network analysis
Virality
Gender diversity
Sexual diversity
Big Data
Qualitative research
Quantitative research
Influence groups
Citizenship
Instagram
Twitter
TikTok
Audiencia y difusión de los medios
Comunicación social
Personalidad
Métodos de investigación en educación
6306.07 Sociología de Los Medios de Comunicación de Masas
5801 Teoría y Métodos Educativos
description Digital platforms are spaces for social participation with significant value in the development of the identity of adolescents and emerging adults. The objective is to identify the behavior and visibility of LGBT content using Instagram, TikTok, and Twitter posts of such content from May 16 to November 16, 2022, collecting 539,389 posts. Social media monitoring techniques gathered the posts with the keywords "LGTB" or "LGBT" in Spanish and English, forming the database. The methodology is based on a mixed design: first, the database is analyzed using Big Data techniques and, second, the 10 most viral posts from each social network are selected. The results show that dissemination of gender identity in content and meaning is uneven across the various social networks. Twitter profiles have a higher number of posts (61%), polarization, and lower virality and exhibit visible LGBTphobia. Instagram has a number of posts (37%) and average virality, with positive sentiments. TikTok has fewer posts (2%), less polarization, positive messages, and extreme virality. The three networks consider the Pride demonstrations to be a symbol of the community because they destabilize and confront LGBTphobic oppression by occupying public spaces, opening the closet without stigma or shame, as is reflected on social networks. The behavior of LGBT content on these platforms is multidimensional, uneven, and differentiated, which demonstrates the necessity of ensuring respect for the diversity of sexual orientation and gender identity on digital platforms.
publishDate 2023
dc.date.none.fl_str_mv 2023
2023-01-01
2023
2023-01-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/20.500.14352/110121
url https://hdl.handle.net/20.500.14352/110121
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-ShareAlike 4.0 International
http://creativecommons.org/licenses/by-nc-sa/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-ShareAlike 4.0 International
http://creativecommons.org/licenses/by-nc-sa/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Ediciones Profesionales de la Información (EPI SCP)
publisher.none.fl_str_mv Ediciones Profesionales de la Información (EPI SCP)
dc.source.none.fl_str_mv reponame:Docta Complutense
instname:Universidad Complutense de Madrid (UCM)
instname_str Universidad Complutense de Madrid (UCM)
reponame_str Docta Complutense
collection Docta Complutense
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15.81155

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