Millennials' abandonment of linear television

Television is undergoing a historical transformation due to its convergence with the Internet and the disruptiveness of technological innovation. Methods. This article analyses the evolution of linear television consumption by the so-called millennial generation, in comparison to the general audienc...

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Detalles Bibliográficos
Autor: Guerrero-Perez, E. (Enrique)|||/items/5f4df480-8633-47da-8128-75caaee01c57
Tipo de recurso: artículo
Fecha de publicación:2018
País:España
Institución:Universidad de Navarra
Repositorio:Dadun. Depósito Académico Digital de la Universidad de Navarra
Idioma:inglés
OAI Identifier:oai:dadun.unav.edu:10171/53248
Acceso en línea:https://hdl.handle.net/10171/53248
Access Level:acceso abierto
Palabra clave:Television
Internet
Audiences
Audiovisual media consumption
Millennials
Hábitos audiovisuales
Audiencias
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spelling Millennials' abandonment of linear televisionLa fuga de los millennials de la televisión linealGuerrero-Perez, E. (Enrique)|||/items/5f4df480-8633-47da-8128-75caaee01c57TelevisionInternetAudiencesAudiovisual media consumptionMillennialsHábitos audiovisualesAudienciasTelevision is undergoing a historical transformation due to its convergence with the Internet and the disruptiveness of technological innovation. Methods. This article analyses the evolution of linear television consumption by the so-called millennial generation, in comparison to the general audience, and how it is affected by online viewing. This research also addresses millennials’ audience profile and affinity in relation to the main commercial television channels in Spain. To this end, quantitative and qualitative instruments are used: Kantar Media viewership data and an original online survey about audiovisual consumption habits applied to a representative sample of Spanish Internet users and, on the other hand, semi-structured interviews with the digital strategists of the major private television companies and a multichannel network. Results and conclusions. The results confirm the leak of young audiences –and the associated revenues– and their move towards more personalised and interactive audiovisual entertainment services. In response to this, television operators are implementing new multi-platform strategies that affect their core business and even their own identity.Dadun. Depósito Académico Digital Universidad de Navarra20182018-07-0620182018-07-0320182018-07-03journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfapplication/pdfhttps://hdl.handle.net/10171/53248reponame:Dadun. Depósito Académico Digital de la Universidad de Navarrainstname:Universidad de NavarraInglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:dadun.unav.edu:10171/532482026-06-21T12:47:57Z
dc.title.none.fl_str_mv Millennials' abandonment of linear television
La fuga de los millennials de la televisión lineal
title Millennials' abandonment of linear television
spellingShingle Millennials' abandonment of linear television
Guerrero-Perez, E. (Enrique)|||/items/5f4df480-8633-47da-8128-75caaee01c57
Television
Internet
Audiences
Audiovisual media consumption
Millennials
Hábitos audiovisuales
Audiencias
title_short Millennials' abandonment of linear television
title_full Millennials' abandonment of linear television
title_fullStr Millennials' abandonment of linear television
title_full_unstemmed Millennials' abandonment of linear television
title_sort Millennials' abandonment of linear television
dc.creator.none.fl_str_mv Guerrero-Perez, E. (Enrique)|||/items/5f4df480-8633-47da-8128-75caaee01c57
author Guerrero-Perez, E. (Enrique)|||/items/5f4df480-8633-47da-8128-75caaee01c57
author_facet Guerrero-Perez, E. (Enrique)|||/items/5f4df480-8633-47da-8128-75caaee01c57
author_role author
dc.contributor.none.fl_str_mv Dadun. Depósito Académico Digital Universidad de Navarra
dc.subject.none.fl_str_mv Television
Internet
Audiences
Audiovisual media consumption
Millennials
Hábitos audiovisuales
Audiencias
topic Television
Internet
Audiences
Audiovisual media consumption
Millennials
Hábitos audiovisuales
Audiencias
description Television is undergoing a historical transformation due to its convergence with the Internet and the disruptiveness of technological innovation. Methods. This article analyses the evolution of linear television consumption by the so-called millennial generation, in comparison to the general audience, and how it is affected by online viewing. This research also addresses millennials’ audience profile and affinity in relation to the main commercial television channels in Spain. To this end, quantitative and qualitative instruments are used: Kantar Media viewership data and an original online survey about audiovisual consumption habits applied to a representative sample of Spanish Internet users and, on the other hand, semi-structured interviews with the digital strategists of the major private television companies and a multichannel network. Results and conclusions. The results confirm the leak of young audiences –and the associated revenues– and their move towards more personalised and interactive audiovisual entertainment services. In response to this, television operators are implementing new multi-platform strategies that affect their core business and even their own identity.
publishDate 2018
dc.date.none.fl_str_mv 2018
2018-07-06
2018
2018-07-03
2018
2018-07-03
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10171/53248
url https://hdl.handle.net/10171/53248
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.source.none.fl_str_mv reponame:Dadun. Depósito Académico Digital de la Universidad de Navarra
instname:Universidad de Navarra
instname_str Universidad de Navarra
reponame_str Dadun. Depósito Académico Digital de la Universidad de Navarra
collection Dadun. Depósito Académico Digital de la Universidad de Navarra
repository.name.fl_str_mv
repository.mail.fl_str_mv
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