Marketing issues for remanufacture products
[EN] Remanufacturing is an industrial process whereby used products are restored to useful life. This special issue seeks to address marketing issues for remanufactured products and provide an in-depth understanding of their barriers, together with mitigating practices and future opportunities. The...
| Autores: | , , , |
|---|---|
| Tipo de recurso: | artículo |
| Estado: | Versión aceptada para publicación |
| Fecha de publicación: | 2019 |
| País: | España |
| Institución: | Universidad de León |
| Repositorio: | BULERIA. Repositorio Institucional de la Universidad de León |
| OAI Identifier: | oai:buleria.unileon.es:10612/22036 |
| Acceso en línea: | https://www.sciencedirect.com/science/article/pii/S0959652619310212?via%3Dihub https://hdl.handle.net/10612/22036 https://doi.org/10.1016/j.jclepro.2019.03.305 |
| Access Level: | acceso abierto |
| Palabra clave: | Empresas Ingenierías Marketing Marketing issues Remanufactured products Consumer behaviour Pricing and branding |
| Sumario: | [EN] Remanufacturing is an industrial process whereby used products are restored to useful life. This special issue seeks to address marketing issues for remanufactured products and provide an in-depth understanding of their barriers, together with mitigating practices and future opportunities. The articles present and analyse opportunities to improve marketing approaches for remanufactured products through exploring various marketing strategies, consumer behaviours, pricing and branding decisions, and optimized green transportation. This editorial note summarizes the outcomes of the papers published under this special issue, in addition to discussions on various influencing factors on marketing issues for remanufactured products including marketing attributes, customer willingness, pricing practices and performance evaluation methods. The final conclusion shows that there is sufficient scope to explore various perspectives connected with the issues of marketing remanufactured products through different fields of application |
|---|