Public service media, sports, and cultural citizenship in the age of social media: An analysis of BBC Sport agenda diversity on Twitter

As a crucial part of their mandate, public service media (PSM) have historically used sports to construct and nurture cultural citizenship. In a landscape characterised by dwindling resources and growing competition from pay-TV channels and on-demand streaming services, concerns about how PSM will e...

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Detalles Bibliográficos
Autores: Ramon, Xavier, Rojas-Torrijos, José Luis
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2021
País:España
Institución:Universidad de Sevilla (US)
Repositorio:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/126450
Acceso en línea:https://hdl.handle.net/11441/126450
https://doi.org/10.1177/10126902211043995
Access Level:acceso abierto
Palabra clave:Public service media
Sports and cultural citizenship
Sports media
Agenda diversity
Social media
Twitter
Sportswomen
Disability
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spelling Public service media, sports, and cultural citizenship in the age of social media: An analysis of BBC Sport agenda diversity on TwitterRamon, XavierRojas-Torrijos, José LuisPublic service mediaSports and cultural citizenshipSports mediaAgenda diversitySocial mediaTwitterSportswomenDisabilityAs a crucial part of their mandate, public service media (PSM) have historically used sports to construct and nurture cultural citizenship. In a landscape characterised by dwindling resources and growing competition from pay-TV channels and on-demand streaming services, concerns about how PSM will enhance cultural citizenship through new platforms, including social media, are all the greater. In the digital age, delivering diverse content should remain a foundation of PSM in their countless platforms: public media should not only concentrate on major sports but also provide exposure to traditionally underrepresented disciplines and individuals, including sportswomen and athletes with disabilities. Through content analysis, this research examines the agenda diversity offered by the British Broadcasting Corporation (BBC) through its sports- centred Twitter account (@BBCSport). The analysis of 10,821 tweets indicates how the BBC’s content reinforces, rather than counteracts, the long-standing diversity imbalances in the analogue age. This case study facilitates an understanding of the nuanced relationship between PSM, social media, and sports, demonstrating that more content does not necessarily ensure diversity. The football-driven, male-centred, and able-bodied agenda displayed by @BBCSport signals that PSM should reframe their social media strategies to adequately contribute to fostering cultural citizenship.Periodismo II2021info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://hdl.handle.net/11441/126450https://doi.org/10.1177/10126902211043995reponame:idUS. Depósito de Investigación de la Universidad de Sevillainstname:Universidad de Sevilla (US)InglésInternational Review for the Sociology of Spor, 1-30.info:eu-repo/semantics/openAccessoai:idus.us.es:11441/1264502026-06-17T12:51:07Z
dc.title.none.fl_str_mv Public service media, sports, and cultural citizenship in the age of social media: An analysis of BBC Sport agenda diversity on Twitter
title Public service media, sports, and cultural citizenship in the age of social media: An analysis of BBC Sport agenda diversity on Twitter
spellingShingle Public service media, sports, and cultural citizenship in the age of social media: An analysis of BBC Sport agenda diversity on Twitter
Ramon, Xavier
Public service media
Sports and cultural citizenship
Sports media
Agenda diversity
Social media
Twitter
Sportswomen
Disability
title_short Public service media, sports, and cultural citizenship in the age of social media: An analysis of BBC Sport agenda diversity on Twitter
title_full Public service media, sports, and cultural citizenship in the age of social media: An analysis of BBC Sport agenda diversity on Twitter
title_fullStr Public service media, sports, and cultural citizenship in the age of social media: An analysis of BBC Sport agenda diversity on Twitter
title_full_unstemmed Public service media, sports, and cultural citizenship in the age of social media: An analysis of BBC Sport agenda diversity on Twitter
title_sort Public service media, sports, and cultural citizenship in the age of social media: An analysis of BBC Sport agenda diversity on Twitter
dc.creator.none.fl_str_mv Ramon, Xavier
Rojas-Torrijos, José Luis
author Ramon, Xavier
author_facet Ramon, Xavier
Rojas-Torrijos, José Luis
author_role author
author2 Rojas-Torrijos, José Luis
author2_role author
dc.contributor.none.fl_str_mv Periodismo II
dc.subject.none.fl_str_mv Public service media
Sports and cultural citizenship
Sports media
Agenda diversity
Social media
Twitter
Sportswomen
Disability
topic Public service media
Sports and cultural citizenship
Sports media
Agenda diversity
Social media
Twitter
Sportswomen
Disability
description As a crucial part of their mandate, public service media (PSM) have historically used sports to construct and nurture cultural citizenship. In a landscape characterised by dwindling resources and growing competition from pay-TV channels and on-demand streaming services, concerns about how PSM will enhance cultural citizenship through new platforms, including social media, are all the greater. In the digital age, delivering diverse content should remain a foundation of PSM in their countless platforms: public media should not only concentrate on major sports but also provide exposure to traditionally underrepresented disciplines and individuals, including sportswomen and athletes with disabilities. Through content analysis, this research examines the agenda diversity offered by the British Broadcasting Corporation (BBC) through its sports- centred Twitter account (@BBCSport). The analysis of 10,821 tweets indicates how the BBC’s content reinforces, rather than counteracts, the long-standing diversity imbalances in the analogue age. This case study facilitates an understanding of the nuanced relationship between PSM, social media, and sports, demonstrating that more content does not necessarily ensure diversity. The football-driven, male-centred, and able-bodied agenda displayed by @BBCSport signals that PSM should reframe their social media strategies to adequately contribute to fostering cultural citizenship.
publishDate 2021
dc.date.none.fl_str_mv 2021
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/11441/126450
https://doi.org/10.1177/10126902211043995
url https://hdl.handle.net/11441/126450
https://doi.org/10.1177/10126902211043995
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv International Review for the Sociology of Spor, 1-30.
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.source.none.fl_str_mv reponame:idUS. Depósito de Investigación de la Universidad de Sevilla
instname:Universidad de Sevilla (US)
instname_str Universidad de Sevilla (US)
reponame_str idUS. Depósito de Investigación de la Universidad de Sevilla
collection idUS. Depósito de Investigación de la Universidad de Sevilla
repository.name.fl_str_mv
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