Mapping press’s political ideology: a content analysis of editorial articles from the most read Brazilian online newspapers

Aware of the well-studied non-neutrality of media and the challenge that represents to have mechanisms to objectively identify the ideological bias, this thesis provides a methodological proposal to assess the political ideology of newspapers. The model’s originality lies on merging the contribution...

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Detalles Bibliográficos
Autor: Schena, Jucinara
Tipo de recurso: tesis doctoral
Estado:Versión publicada
Fecha de publicación:2020
País:España
Institución:CBUC, CESCA
Repositorio:TDR. Tesis Doctorales en Red
OAI Identifier:oai:www.tdx.cat:10803/670418
Acceso en línea:http://hdl.handle.net/10803/670418
Access Level:acceso abierto
Palabra clave:Political ideologies
Pluralism
Content analysis
Online newspapers
Ideologies polítiques
Pluralisme
Anàlisi de continguts
Diaris digitals
Brasil
Brazil
316
Descripción
Sumario:Aware of the well-studied non-neutrality of media and the challenge that represents to have mechanisms to objectively identify the ideological bias, this thesis provides a methodological proposal to assess the political ideology of newspapers. The model’s originality lies on merging the contribution from political and communication sciences, as it is built considering the core values of political ideologies. The model is qualitatively inspired by the Critical Discourse Analysis perspective, and quantitatively by the traditional Content Analysis. It allows to compare samples according to an ideological framework and classify the outlets in four categories: elitism, egalitarianism, communitarianism and individualism. The model was applied to study the one-year time frame (2018) of editorial content (n=2,195) from the eight most read online newspapers in Brazil. The results show the feasibility of the model and draw a scenario dominated by a strong elitist discourse with only one off-key Brazilian newspaper leaning towards an egalitarian worldview.