The path to mobile shopping compatibility

The mobile technology involves an unexplored world of doing business and consumer behavioral change that constitutes a revolution in the application of technologies to marketing. A key factor in the adoption of mobile commerce is the compatibility that the consumer perceives with his/her life. Given...

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Detalles Bibliográficos
Autores: Jiménez Torres, Nadia Huitzilin, San Martín Gutiérrez, Sonia, Puente Domínguez, Nuria
Tipo de recurso: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2019
País:España
Institución:Universidad de Burgos (UBU)
Repositorio:Repositorio Institucional de la Universidad de Burgos (RIUBU)
OAI Identifier:oai:riubu.ubu.es:10259/9772
Acceso en línea:http://hdl.handle.net/10259/9772
Access Level:acceso abierto
Palabra clave:Compatibility
Mobile shopping
Self-efficacy
Innovativeness
Implication
Entertainment
Comercio electrónico móvil
Consumidores-Preferencias
Mobile commerce
Consumers' preferences
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spelling The path to mobile shopping compatibilityJiménez Torres, Nadia HuitzilinSan Martín Gutiérrez, SoniaPuente Domínguez, NuriaCompatibilityMobile shoppingSelf-efficacyInnovativenessImplicationEntertainmentComercio electrónico móvilConsumidores-PreferenciasMobile commerceConsumers' preferencesThe mobile technology involves an unexplored world of doing business and consumer behavioral change that constitutes a revolution in the application of technologies to marketing. A key factor in the adoption of mobile commerce is the compatibility that the consumer perceives with his/her life. Given that the research on compatibility with mobile purchases made so far treats it as an antecedent of adoption, this pioneer research studies the influencing role of two more personal factors (self-efficacy and innovativeness) and two factors more related to the shopping (involvement and perceived entertainment). The model was tested using PLS with information from 583 Mexican mobile buyers. Our results show a positive effect of innovativeness, involvement and perceived entertainment on compatibility. On the contrary, self-efficacy does not seem to influence the perception of compatibility of mobile shopping with consumer life. This work has important implications for the practice of professionals dedicated to mobile commerce.This work was supported by Ministry of Economy and Competitiveness (Spain) [Grant number: ECO2017-82107-R].Elsevier202420242019info:eu-repo/semantics/articleinfo:eu-repo/semantics/acceptedVersionapplication/pdfhttp://hdl.handle.net/10259/9772reponame:Repositorio Institucional de la Universidad de Burgos (RIUBU)instname:Universidad de Burgos (UBU)InglésThe Journal of High Technology Management Research. 2019, V. 30, n. 1, p. 15-26https://doi.org/10.1016/j.hitech.2018.12.006info:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016/ECO2017-82107-RAttribution-NonCommercial-NoDerivatives 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:riubu.ubu.es:10259/97722026-05-28T07:56:11Z
dc.title.none.fl_str_mv The path to mobile shopping compatibility
title The path to mobile shopping compatibility
spellingShingle The path to mobile shopping compatibility
Jiménez Torres, Nadia Huitzilin
Compatibility
Mobile shopping
Self-efficacy
Innovativeness
Implication
Entertainment
Comercio electrónico móvil
Consumidores-Preferencias
Mobile commerce
Consumers' preferences
title_short The path to mobile shopping compatibility
title_full The path to mobile shopping compatibility
title_fullStr The path to mobile shopping compatibility
title_full_unstemmed The path to mobile shopping compatibility
title_sort The path to mobile shopping compatibility
dc.creator.none.fl_str_mv Jiménez Torres, Nadia Huitzilin
San Martín Gutiérrez, Sonia
Puente Domínguez, Nuria
author Jiménez Torres, Nadia Huitzilin
author_facet Jiménez Torres, Nadia Huitzilin
San Martín Gutiérrez, Sonia
Puente Domínguez, Nuria
author_role author
author2 San Martín Gutiérrez, Sonia
Puente Domínguez, Nuria
author2_role author
author
dc.subject.none.fl_str_mv Compatibility
Mobile shopping
Self-efficacy
Innovativeness
Implication
Entertainment
Comercio electrónico móvil
Consumidores-Preferencias
Mobile commerce
Consumers' preferences
topic Compatibility
Mobile shopping
Self-efficacy
Innovativeness
Implication
Entertainment
Comercio electrónico móvil
Consumidores-Preferencias
Mobile commerce
Consumers' preferences
description The mobile technology involves an unexplored world of doing business and consumer behavioral change that constitutes a revolution in the application of technologies to marketing. A key factor in the adoption of mobile commerce is the compatibility that the consumer perceives with his/her life. Given that the research on compatibility with mobile purchases made so far treats it as an antecedent of adoption, this pioneer research studies the influencing role of two more personal factors (self-efficacy and innovativeness) and two factors more related to the shopping (involvement and perceived entertainment). The model was tested using PLS with information from 583 Mexican mobile buyers. Our results show a positive effect of innovativeness, involvement and perceived entertainment on compatibility. On the contrary, self-efficacy does not seem to influence the perception of compatibility of mobile shopping with consumer life. This work has important implications for the practice of professionals dedicated to mobile commerce.
publishDate 2019
dc.date.none.fl_str_mv 2019
2024
2024
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/acceptedVersion
format article
status_str acceptedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10259/9772
url http://hdl.handle.net/10259/9772
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv The Journal of High Technology Management Research. 2019, V. 30, n. 1, p. 15-26
https://doi.org/10.1016/j.hitech.2018.12.006
info:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016/ECO2017-82107-R
dc.rights.none.fl_str_mv Attribution-NonCommercial-NoDerivatives 4.0 Internacional
http://creativecommons.org/licenses/by-nc-nd/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Attribution-NonCommercial-NoDerivatives 4.0 Internacional
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv reponame:Repositorio Institucional de la Universidad de Burgos (RIUBU)
instname:Universidad de Burgos (UBU)
instname_str Universidad de Burgos (UBU)
reponame_str Repositorio Institucional de la Universidad de Burgos (RIUBU)
collection Repositorio Institucional de la Universidad de Burgos (RIUBU)
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,812429

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