Testing alternative measures of subjective norms in entrepreneurial intention models
Although the theory of planned behaviour can be applied to entrepreneurship, study outcomes concerning the role of the subjective norm construct vary substantially. Using da ta from ten dissim ilar countries, two critical topics held res ponsible for conflicting outcomes in research on entrepreneuri...
| Autores: | , |
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| Formato: | artículo |
| Estado: | Versión aceptada para publicación |
| Fecha de publicación: | 2013 |
| País: | España |
| Recursos: | Universidad de Sevilla (US) |
| Repositorio: | idUS. Depósito de Investigación de la Universidad de Sevilla |
| OAI Identifier: | oai:idus.us.es:11441/70543 |
| Acesso em linha: | https://hdl.handle.net/11441/70543 https://doi.org/10.1504/IJESB.2013.054310 |
| Access Level: | acceso abierto |
| Palavra-chave: | Entrepreneurial intention Theory of planned behaviour TPB Subjective norm Measurement Structural equation modelling SEM Intention models Measures Entrepreneurship |
| Resumo: | Although the theory of planned behaviour can be applied to entrepreneurship, study outcomes concerning the role of the subjective norm construct vary substantially. Using da ta from ten dissim ilar countries, two critical topics held res ponsible for conflicting outcomes in research on entrepreneurial intention are investigated: 1 measurement issues 2 possible indirect influences betw een the motivational antecedents of intention. On the first topic, structural equations suggest that a simple multi-item subjective-norm measure is better than the frequently-applied product of normative beliefs and motivation to comply. On the second, structural equation modelling reveals that the internal consis tency and explanatory capacity of the constructs is about the same with the original model than with a modified model taking into account the indirect influences of subjective norms on attitudes and on perceived behavioural c ontrol. These results should serve as a guide for future theoretical and empiri cal development, and put existing study outcomes into perspective. |
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