Conocimiento experto, consumo y cuerpo: relaciones 'en' y 'para' la hipermodernidad

This paper deals with the importance that consumption and expert knowledge play in shaping current physical culture while placing them in the hypermodernity framework, The author emphasises the intimate relation between both as a marketisation of knowledge and points out that advertising and the mar...

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Detalles Bibliográficos
Autor: Muñoz González, Beatriz
Tipo de recurso: artículo
Fecha de publicación:2007
País:España
Institución:Universidad de Valladolid
Repositorio:UVaDOC. Repositorio Documental de la Universidad de Valladolid
OAI Identifier:oai:uvadoc.uva.es:10324/23654
Acceso en línea:http://uvadoc.uva.es/handle/10324/23654
Access Level:acceso abierto
Descripción
Sumario:This paper deals with the importance that consumption and expert knowledge play in shaping current physical culture while placing them in the hypermodernity framework, The author emphasises the intimate relation between both as a marketisation of knowledge and points out that advertising and the market are the new regulating agents on the body, both of which contribute to cultural homogenisation - in terms of diffusing a particular purchasing mentality - and invading institutions such as schools. Finally she questions the role of the school as an agent of change or as an agent of social reproduction.

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