The timeshifted viewing cycle of television programmes after their linear broadcast in Spain

This research examines the timeshifted viewing cycle of television shows in Spain after their (traditional) linear broadcast. Two hypotheses guide the study: H1: the timeshifted viewing cycle of TV programmes depends on the genre and it is shorter in the case of programmes dealing with news and curr...

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Autor: Gallardo-Camacho, J. (Jorge)|||/items/c3e7c372-748b-4095-9f6d-45bc5505527d
Tipo de recurso: artículo
Fecha de publicación:2019
País:España
Institución:Universidad de Navarra
Repositorio:Dadun. Depósito Académico Digital de la Universidad de Navarra
Idioma:inglés
OAI Identifier:oai:dadun.unav.edu:10171/57866
Acceso en línea:https://hdl.handle.net/10171/57866
Access Level:acceso abierto
Palabra clave:Timeshifted audience
TV genres
viewing cycle
television
video on demand
Audiencia en diferido
time-shift
géneros televisivos
ciclo de consumo
televisión
vídeo bajo demanda
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oai_identifier_str oai:dadun.unav.edu:10171/57866
network_acronym_str ES
network_name_str España
repository_id_str
spelling The timeshifted viewing cycle of television programmes after their linear broadcast in SpainEl ciclo de consumo en diferido de los programas de televisión tras su emisión lineal en EspañaGallardo-Camacho, J. (Jorge)|||/items/c3e7c372-748b-4095-9f6d-45bc5505527dTimeshifted audienceTV genresviewing cycletelevisionvideo on demandAudiencia en diferidotime-shiftgéneros televisivosciclo de consumotelevisiónvídeo bajo demandaThis research examines the timeshifted viewing cycle of television shows in Spain after their (traditional) linear broadcast. Two hypotheses guide the study: H1: the timeshifted viewing cycle of TV programmes depends on the genre and it is shorter in the case of programmes dealing with news and current events; H2: the timeshifted viewing of fiction shows is the most distributed after their day of broadcast and this justifies extending of measurement of viewership beyond the eighth day. The study is based on the analysis of the 10 shows with the highest timeshifted audience in Spain of every day for nine months, which yielded a sample of 2,750 units. The results confirmed both hypotheses and led us to conclude that the timeshifted viewing of all genres decreases as the days pass by, and that this decrease is faster for current-events-based genres and non-existent for children’s programming. We propose improvements for the current audience measurement system in Spain. Finally, the general objective of the research is to analyse for the first time the evolution of the timeshifted TV audience according to genres, taking into account that the data provided by Kantar Media registers audience over an eight-day period: the day of broadcast (VOSDAL: Viewing On The Same Day As Live) plus the following 7 daysServicio de Publicaciones de la Universidad de NavarraDadun. Depósito Académico Digital Universidad de Navarra20192019-06-1920192019-01-0120192019-01-0120192019-06-19journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfapplication/pdfhttps://hdl.handle.net/10171/57866reponame:Dadun. Depósito Académico Digital de la Universidad de Navarrainstname:Universidad de NavarraInglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:dadun.unav.edu:10171/578662026-06-21T12:47:57Z
dc.title.none.fl_str_mv The timeshifted viewing cycle of television programmes after their linear broadcast in Spain
El ciclo de consumo en diferido de los programas de televisión tras su emisión lineal en España
title The timeshifted viewing cycle of television programmes after their linear broadcast in Spain
spellingShingle The timeshifted viewing cycle of television programmes after their linear broadcast in Spain
Gallardo-Camacho, J. (Jorge)|||/items/c3e7c372-748b-4095-9f6d-45bc5505527d
Timeshifted audience
TV genres
viewing cycle
television
video on demand
Audiencia en diferido
time-shift
géneros televisivos
ciclo de consumo
televisión
vídeo bajo demanda
title_short The timeshifted viewing cycle of television programmes after their linear broadcast in Spain
title_full The timeshifted viewing cycle of television programmes after their linear broadcast in Spain
title_fullStr The timeshifted viewing cycle of television programmes after their linear broadcast in Spain
title_full_unstemmed The timeshifted viewing cycle of television programmes after their linear broadcast in Spain
title_sort The timeshifted viewing cycle of television programmes after their linear broadcast in Spain
dc.creator.none.fl_str_mv Gallardo-Camacho, J. (Jorge)|||/items/c3e7c372-748b-4095-9f6d-45bc5505527d
author Gallardo-Camacho, J. (Jorge)|||/items/c3e7c372-748b-4095-9f6d-45bc5505527d
author_facet Gallardo-Camacho, J. (Jorge)|||/items/c3e7c372-748b-4095-9f6d-45bc5505527d
author_role author
dc.contributor.none.fl_str_mv Dadun. Depósito Académico Digital Universidad de Navarra
dc.subject.none.fl_str_mv Timeshifted audience
TV genres
viewing cycle
television
video on demand
Audiencia en diferido
time-shift
géneros televisivos
ciclo de consumo
televisión
vídeo bajo demanda
topic Timeshifted audience
TV genres
viewing cycle
television
video on demand
Audiencia en diferido
time-shift
géneros televisivos
ciclo de consumo
televisión
vídeo bajo demanda
description This research examines the timeshifted viewing cycle of television shows in Spain after their (traditional) linear broadcast. Two hypotheses guide the study: H1: the timeshifted viewing cycle of TV programmes depends on the genre and it is shorter in the case of programmes dealing with news and current events; H2: the timeshifted viewing of fiction shows is the most distributed after their day of broadcast and this justifies extending of measurement of viewership beyond the eighth day. The study is based on the analysis of the 10 shows with the highest timeshifted audience in Spain of every day for nine months, which yielded a sample of 2,750 units. The results confirmed both hypotheses and led us to conclude that the timeshifted viewing of all genres decreases as the days pass by, and that this decrease is faster for current-events-based genres and non-existent for children’s programming. We propose improvements for the current audience measurement system in Spain. Finally, the general objective of the research is to analyse for the first time the evolution of the timeshifted TV audience according to genres, taking into account that the data provided by Kantar Media registers audience over an eight-day period: the day of broadcast (VOSDAL: Viewing On The Same Day As Live) plus the following 7 days
publishDate 2019
dc.date.none.fl_str_mv 2019
2019-06-19
2019
2019-01-01
2019
2019-01-01
2019
2019-06-19
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10171/57866
url https://hdl.handle.net/10171/57866
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Servicio de Publicaciones de la Universidad de Navarra
publisher.none.fl_str_mv Servicio de Publicaciones de la Universidad de Navarra
dc.source.none.fl_str_mv reponame:Dadun. Depósito Académico Digital de la Universidad de Navarra
instname:Universidad de Navarra
instname_str Universidad de Navarra
reponame_str Dadun. Depósito Académico Digital de la Universidad de Navarra
collection Dadun. Depósito Académico Digital de la Universidad de Navarra
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,298079

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