Infoentretenimiento y política: el caso de las elecciones de 2015 y 2016 en España
The 2015 and 2016 Spanish presidential campaigns have shown some transformations that affect the construction of the information message and, therefore, the practice of political journalism. The irruption of infotainment on television, the economic profitability of television politics and the versat...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2017 |
| País: | España |
| Institución: | Universidad de Sevilla (US) |
| Repositorio: | idUS. Depósito de Investigación de la Universidad de Sevilla |
| OAI Identifier: | oai:idus.us.es:11441/67787 |
| Acceso en línea: | http://hdl.handle.net/11441/67787 https://doi.org/10.15198/seeci.2017.44.87-113 |
| Access Level: | acceso abierto |
| Palabra clave: | Politics, Television, Infotainment, Candidates, Elections, Spain,Journalism |
| Sumario: | The 2015 and 2016 Spanish presidential campaigns have shown some transformations that affect the construction of the information message and, therefore, the practice of political journalism. The irruption of infotainment on television, the economic profitability of television politics and the versatility and youth of the new political leaders have caused candidates and advisors to be more focused on the media competition than on the ideology they represent. Publicizing the candidate, empathizing with voters and reaching audiences not interested especially in politics has become the strategy to be followed by political formations. Their objective: to carry out an exchange between the informative interest and to get the golden minute to improve their image. |
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