Metaverse and overtourism: positive and negative impacts of tourism development on local residents

Purpose – Tourism is a dynamic phenomenon that has evolved constantly, generating both positive impacts, such as economic growth and employment opportunities and negative effects, such as environmental degradation and price increases. This study examines the role of metaverse satisfaction as a media...

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Detalles Bibliográficos
Autores: Gil Cordero, Eloy, Maldonado López, Belén, Ledesma Chaves, Pablo
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2025
País:España
Institución:Universidad de Sevilla (US)
Repositorio:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/177822
Acceso en línea:https://hdl.handle.net/11441/177822
https://doi.org/10.1108/JMD-12-2024-0416
Access Level:acceso abierto
Palabra clave:Overtourism
Positive and negative impacts
Seville
Cagliari
Metaverse
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spelling Metaverse and overtourism: positive and negative impacts of tourism development on local residentsGil Cordero, EloyMaldonado López, BelénLedesma Chaves, PabloOvertourismPositive and negative impactsSevilleCagliariMetaversePurpose – Tourism is a dynamic phenomenon that has evolved constantly, generating both positive impacts, such as economic growth and employment opportunities and negative effects, such as environmental degradation and price increases. This study examines the role of metaverse satisfaction as a mediating variable between the perceived positive and negative impacts of tourism development. Design/methodology/approach – The study analyzes data from two culturally similar tourist destinations, Spain and Italy, involving 864 participants. A structural equation modeling approach was employed using SmartPLS software to evaluate the mediating role of metaverse satisfaction in the relationship between tourism impacts and perceptions of development. Findings – The findings confirm that metaverse satisfaction significantly mediates the relationship between positive and negative impacts on tourism development perceptions. This indicates that emerging technologies like the metaverse can mitigate the adverse effects of tourism while enhancing its positive aspects. Originality/value – This study addresses a critical gap in the literature by exploring the intersection of emerging technologies and tourism development, focusing on the metaverse – a novel and under-researched area in the tourism domain. It highlights the potential of the metaverse to act as a mediator, balancing the dual impacts of tourism. Given the increasing challenges posed by overtourism and its effects on local communities, this research provides essential insights into how technological innovations can support more sustainable and equitable tourism practices. The findings offer a unique perspective, emphasizing the urgent need to integrate advanced digital tools into tourism management strategies.EmeraldAdministración de Empresas y Marketing2025info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://hdl.handle.net/11441/177822https://doi.org/10.1108/JMD-12-2024-0416reponame:idUS. Depósito de Investigación de la Universidad de Sevillainstname:Universidad de Sevilla (US)InglésJournal of Management Development.https://doi.org/10.1108/JMD-12-2024-0416info:eu-repo/semantics/openAccessoai:idus.us.es:11441/1778222026-06-17T12:51:07Z
dc.title.none.fl_str_mv Metaverse and overtourism: positive and negative impacts of tourism development on local residents
title Metaverse and overtourism: positive and negative impacts of tourism development on local residents
spellingShingle Metaverse and overtourism: positive and negative impacts of tourism development on local residents
Gil Cordero, Eloy
Overtourism
Positive and negative impacts
Seville
Cagliari
Metaverse
title_short Metaverse and overtourism: positive and negative impacts of tourism development on local residents
title_full Metaverse and overtourism: positive and negative impacts of tourism development on local residents
title_fullStr Metaverse and overtourism: positive and negative impacts of tourism development on local residents
title_full_unstemmed Metaverse and overtourism: positive and negative impacts of tourism development on local residents
title_sort Metaverse and overtourism: positive and negative impacts of tourism development on local residents
dc.creator.none.fl_str_mv Gil Cordero, Eloy
Maldonado López, Belén
Ledesma Chaves, Pablo
author Gil Cordero, Eloy
author_facet Gil Cordero, Eloy
Maldonado López, Belén
Ledesma Chaves, Pablo
author_role author
author2 Maldonado López, Belén
Ledesma Chaves, Pablo
author2_role author
author
dc.contributor.none.fl_str_mv Administración de Empresas y Marketing
dc.subject.none.fl_str_mv Overtourism
Positive and negative impacts
Seville
Cagliari
Metaverse
topic Overtourism
Positive and negative impacts
Seville
Cagliari
Metaverse
description Purpose – Tourism is a dynamic phenomenon that has evolved constantly, generating both positive impacts, such as economic growth and employment opportunities and negative effects, such as environmental degradation and price increases. This study examines the role of metaverse satisfaction as a mediating variable between the perceived positive and negative impacts of tourism development. Design/methodology/approach – The study analyzes data from two culturally similar tourist destinations, Spain and Italy, involving 864 participants. A structural equation modeling approach was employed using SmartPLS software to evaluate the mediating role of metaverse satisfaction in the relationship between tourism impacts and perceptions of development. Findings – The findings confirm that metaverse satisfaction significantly mediates the relationship between positive and negative impacts on tourism development perceptions. This indicates that emerging technologies like the metaverse can mitigate the adverse effects of tourism while enhancing its positive aspects. Originality/value – This study addresses a critical gap in the literature by exploring the intersection of emerging technologies and tourism development, focusing on the metaverse – a novel and under-researched area in the tourism domain. It highlights the potential of the metaverse to act as a mediator, balancing the dual impacts of tourism. Given the increasing challenges posed by overtourism and its effects on local communities, this research provides essential insights into how technological innovations can support more sustainable and equitable tourism practices. The findings offer a unique perspective, emphasizing the urgent need to integrate advanced digital tools into tourism management strategies.
publishDate 2025
dc.date.none.fl_str_mv 2025
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/11441/177822
https://doi.org/10.1108/JMD-12-2024-0416
url https://hdl.handle.net/11441/177822
https://doi.org/10.1108/JMD-12-2024-0416
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Journal of Management Development.
https://doi.org/10.1108/JMD-12-2024-0416
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Emerald
publisher.none.fl_str_mv Emerald
dc.source.none.fl_str_mv reponame:idUS. Depósito de Investigación de la Universidad de Sevilla
instname:Universidad de Sevilla (US)
instname_str Universidad de Sevilla (US)
reponame_str idUS. Depósito de Investigación de la Universidad de Sevilla
collection idUS. Depósito de Investigación de la Universidad de Sevilla
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