Estudo da perceção da expressividade da tipografia com base em escalas semânticas
To convey messages appropriately, we use typography. The expressiveness of the type design is an im- portant factor in choosing a typeface. In the context of higher design education, it has been observed that one of the initial difficulties faced by first year students is the confident selection of...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2024 |
| País: | España |
| Institución: | Universitat Autònoma de Barcelona |
| Repositorio: | Dipòsit Digital de Documents de la UAB |
| Idioma: | portugués |
| OAI Identifier: | oai:ddd.uab.cat:283406 |
| Acceso en línea: | https://ddd.uab.cat/record/283406 https://dx.doi.org/urn:doi:10.5565/rev/grafica.306 |
| Access Level: | acceso abierto |
| Palabra clave: | Typographic expressivity Visual semantics Teaching of typography Expressividade tipográfica Semântica visual Ensino de tipografia |
| Sumario: | To convey messages appropriately, we use typography. The expressiveness of the type design is an im- portant factor in choosing a typeface. In the context of higher design education, it has been observed that one of the initial difficulties faced by first year students is the confident selection of appropriate typefaces to use in their projects. Based on this observation, the research question arose: how do these students perceive the expression of typography? The study began with a theoretical framework that allowed the selection of five typefaces and semantic scales, which were then validated by a panel of experts. The model of eight dichotomous axes was used in the questionnaire surveys applied to the students. |
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