Heterogeneity and diffusion in the digital economy: Spain's case
The traditional Bass model (Bass, 1969) for the adoption and diffusion of new products has customarily been used to gauge the speed at which new products were adopted in a market by estimating innovation (p) and imitation (q) parameters. Rogers (2003) proposed that certain factors influence the diff...
| Authors: | , |
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| Format: | report |
| Publication Date: | 2015 |
| Country: | España |
| Institution: | Universidad Complutense de Madrid (UCM) |
| Repository: | Docta Complutense |
| Language: | English |
| OAI Identifier: | oai:docta.ucm.es:20.500.14352/107643 |
| Online Access: | https://hdl.handle.net/20.500.14352/107643 |
| Access Level: | Open access |
| Keyword: | 314 33 O30 L81 L86 Digital economy Adoption Diffusion Consumers Spain Econometría (Economía) Comercio Internet (Ciencias de la Información) Bancos y cajas 5302.02 Modelos Econométricos 5312.12 Transportes y Comunicaciones 5206.10 Características socioeconómicas |
| Summary: | The traditional Bass model (Bass, 1969) for the adoption and diffusion of new products has customarily been used to gauge the speed at which new products were adopted in a market by estimating innovation (p) and imitation (q) parameters. Rogers (2003) proposed that certain factors influence the diffusion of such products, including the educational level and age of consumers. In this article we estimate the coefficients of innovation and imitation for adopting internet, e-commerce and online banking in Spain’s case, while controlling for heterogeneity of individuals according to educational level and age. We thus find that individuals with very different p and q coefficients can coexist in one market. We then verify that the processes of an ageing population and educational improvement in Spain could give rise to long term effects on Spain’s overall innovative and imitative capacity as a result of its socio-demographic mix. |
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