Store brand evaluative process in an international context

This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript fo...

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Bibliographic Details
Authors: Gómez Suárez, Mónica, Quiñones García, Myriam, Yagüe Guillén, M. Jesús
Format: article
Publication Date:2016
Country:España
Institution:Universidad Autónoma de Madrid
Repository:Biblos-e Archivo. Repositorio Institucional de la UAM
Language:English
OAI Identifier:oai:repositorio.uam.es:10486/708303
Online Access:http://hdl.handle.net/10486/708303
https://dx.doi.org/10.1108/IJRDM-11-2015-0168
Access Level:Open access
Keyword:Purchase intention
Attitude
Store brand
Preference
Private label
Economía
Description
Summary:This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com