Is Facebook eroding the public agenda? Evidence from survey and web-tracking data

Preserving a common public agenda positively affects social integration, minimizing social cleavages and polarization. Although social media are known for fragmenting the media environment, research has not devoted much attention to their effect on the public agenda. This article addresses whether c...

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Detalles Bibliográficos
Autores: Cardenal, Ana Sofía, Galais, Caril, Majó-Vázquez, Sílvia
Tipo de recurso: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2019
País:España
Institución:Universitat Pompeu Fabra
Repositorio:Repositorio Digital de la UPF
OAI Identifier:oai:repositori.upf.edu:10230/59648
Acceso en línea:http://hdl.handle.net/10230/59648
http://dx.doi.org/10.1093/ijpor/edy025
Access Level:acceso abierto
Palabra clave:Public agenda
Agenda-setting
Social media
Facebook
Public opinion
Descripción
Sumario:Preserving a common public agenda positively affects social integration, minimizing social cleavages and polarization. Although social media are known for fragmenting the media environment, research has not devoted much attention to their effect on the public agenda. This article addresses whether consuming news through Facebook shapes individual agendas that diverge from the set of most important problems (MIPs) as perceived by the general public. Our research design combines survey and Web-tracking data to analyze how Facebook-referred news consumption influences individual consumers’ agendas. We find that when Facebook is a relevant news referral, people are less likely to mention the top MIPs for a representative sample of the Spanish population. We discuss the implications of our findings for the public agenda.