SWOT analysis of the marketing of badminton premier league of Islamic Republic of Iran
ABSTRACT: The present study was aimed at SWOT analysis of the marke- ting of badminton premier league. It was a descriptive-analytical study. The statistical population included 120 individuals who were experts, repor- ters, coaches and supervisors, and vice-presidents of the provincial boards among...
| Autores: | , , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2019 |
| País: | España |
| Institución: | Universidad de Murcia |
| Repositorio: | DIGITUM. Depósito Digital Institucional de la Universidad de Murcia |
| OAI Identifier: | oai:digitum.um.es:10201/67779 |
| Acceso en línea: | https://doi.org/10.6018/sportk.362161 http://hdl.handle.net/10201/67779 |
| Access Level: | acceso abierto |
| Palabra clave: | Marketing Premier league Fortaleza Debilidad CDU::7 Bellas artes::79 - Diversiones. Espectáculos. Cine. Teatro. Danza. Juegos.Deportes |
| Sumario: | ABSTRACT: The present study was aimed at SWOT analysis of the marke- ting of badminton premier league. It was a descriptive-analytical study. The statistical population included 120 individuals who were experts, repor- ters, coaches and supervisors, and vice-presidents of the provincial boards among whom 92 individuals were selected as the study sample by a stra- tified random sampling method. Data collection was carried out using a researcher-designed SWOT questionnaire that was confirmed by 10 university and academic experts. The reliability of the questionnaire was confirmed based on a primary study on 30 individuals (Cronbach’s Alpha α=0.88). The results indicated that marketing of badminton premier league had 10 strengths, 10 weaknesses, and 10 threats, and it is recommended that opportunities should be utilized to turn threats to opportunity and weaknesses to strengths in order to have a more dynamic league. |
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