Guanajuato International Film Festival Visitor Profile and Segmentation

[EN] The purpose of the research was to know the profile of the attendees of the Guanajuato International Film Festival and to investigate whether there are differences between residents and visitors in terms of their motivations and types of events. The dimensions of production, family unity, explo...

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Detalles Bibliográficos
Autores: González Rosas, Erika Lourdes, Navarrete Reynoso, Ramón, Carrión García, Andrés|||0000-0002-0953-2500
Tipo de recurso: artículo
Fecha de publicación:2024
País:España
Institución:Universitat Politècnica de València (UPV)
Repositorio:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
Idioma:inglés
OAI Identifier:oai:riunet.upv.es:10251/208628
Acceso en línea:https://riunet.upv.es/handle/10251/208628
Access Level:acceso abierto
Palabra clave:Film festival
Motivation
Residents/locals&apos
participation
Non-residents/visitors&apos
attendance
Consumption of culture
Guanajuato
ESTADISTICA E INVESTIGACION OPERATIVA
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spelling Guanajuato International Film Festival Visitor Profile and SegmentationGonzález Rosas, Erika LourdesNavarrete Reynoso, RamónCarrión García, Andrés|||0000-0002-0953-2500Film festivalMotivationResidents/locals&aposparticipationNon-residents/visitors&aposattendanceConsumption of cultureGuanajuatoESTADISTICA E INVESTIGACION OPERATIVA[EN] The purpose of the research was to know the profile of the attendees of the Guanajuato International Film Festival and to investigate whether there are differences between residents and visitors in terms of their motivations and types of events. The dimensions of production, family unity, exploration, escape, festival attractiveness, and experience were used for motivation. Attendance by event genre and sociodemographic variables (age, gender, residence, etc.) were also examined. The study consisted of administering 362 questionnaires to those attending festival events. This information was analysed to look for differences between strata using Student's t-test and Mann-Whitney tests. The results show that there were no significant differences between residents and non-residents, except in the festival attractiveness dimension which was higher for outsiders. Differences were found in visitors who attend some genres of events in terms of their behaviour as tourists. The uniformity of behaviour between residents and visitors confirms the importance of attendance, cohesion, and inclusion of the community that hosts the events and has a positive effect. The limitation of the study is the sample size. Additional research should address the analysis and evaluation of the costs and benefits of the festival.SciendoFacultad de Administración y Dirección de EmpresasDepartamento de Estadística e Investigación Operativa Aplicadas y CalidadCentro de Gestión de la Calidad y del CambioRepositorio Institucional de la Universitat Politècnica de València Riunet20242024-08-01journal articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttps://riunet.upv.es/handle/10251/208628reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valénciainstname:Universitat Politècnica de València (UPV)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Reconocimiento (by)http://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:riunet.upv.es:10251/2086282026-06-13T07:49:27Z
dc.title.none.fl_str_mv Guanajuato International Film Festival Visitor Profile and Segmentation
title Guanajuato International Film Festival Visitor Profile and Segmentation
spellingShingle Guanajuato International Film Festival Visitor Profile and Segmentation
González Rosas, Erika Lourdes
Film festival
Motivation
Residents/locals&apos
participation
Non-residents/visitors&apos
attendance
Consumption of culture
Guanajuato
ESTADISTICA E INVESTIGACION OPERATIVA
title_short Guanajuato International Film Festival Visitor Profile and Segmentation
title_full Guanajuato International Film Festival Visitor Profile and Segmentation
title_fullStr Guanajuato International Film Festival Visitor Profile and Segmentation
title_full_unstemmed Guanajuato International Film Festival Visitor Profile and Segmentation
title_sort Guanajuato International Film Festival Visitor Profile and Segmentation
dc.creator.none.fl_str_mv González Rosas, Erika Lourdes
Navarrete Reynoso, Ramón
Carrión García, Andrés|||0000-0002-0953-2500
author González Rosas, Erika Lourdes
author_facet González Rosas, Erika Lourdes
Navarrete Reynoso, Ramón
Carrión García, Andrés|||0000-0002-0953-2500
author_role author
author2 Navarrete Reynoso, Ramón
Carrión García, Andrés|||0000-0002-0953-2500
author2_role author
author
dc.contributor.none.fl_str_mv Facultad de Administración y Dirección de Empresas
Departamento de Estadística e Investigación Operativa Aplicadas y Calidad
Centro de Gestión de la Calidad y del Cambio
Repositorio Institucional de la Universitat Politècnica de València Riunet
dc.subject.none.fl_str_mv Film festival
Motivation
Residents/locals&apos
participation
Non-residents/visitors&apos
attendance
Consumption of culture
Guanajuato
ESTADISTICA E INVESTIGACION OPERATIVA
topic Film festival
Motivation
Residents/locals&apos
participation
Non-residents/visitors&apos
attendance
Consumption of culture
Guanajuato
ESTADISTICA E INVESTIGACION OPERATIVA
description [EN] The purpose of the research was to know the profile of the attendees of the Guanajuato International Film Festival and to investigate whether there are differences between residents and visitors in terms of their motivations and types of events. The dimensions of production, family unity, exploration, escape, festival attractiveness, and experience were used for motivation. Attendance by event genre and sociodemographic variables (age, gender, residence, etc.) were also examined. The study consisted of administering 362 questionnaires to those attending festival events. This information was analysed to look for differences between strata using Student's t-test and Mann-Whitney tests. The results show that there were no significant differences between residents and non-residents, except in the festival attractiveness dimension which was higher for outsiders. Differences were found in visitors who attend some genres of events in terms of their behaviour as tourists. The uniformity of behaviour between residents and visitors confirms the importance of attendance, cohesion, and inclusion of the community that hosts the events and has a positive effect. The limitation of the study is the sample size. Additional research should address the analysis and evaluation of the costs and benefits of the festival.
publishDate 2024
dc.date.none.fl_str_mv 2024
2024-08-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://riunet.upv.es/handle/10251/208628
url https://riunet.upv.es/handle/10251/208628
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reconocimiento (by)
http://creativecommons.org/licenses/by/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reconocimiento (by)
http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Sciendo
publisher.none.fl_str_mv Sciendo
dc.source.none.fl_str_mv reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
instname:Universitat Politècnica de València (UPV)
instname_str Universitat Politècnica de València (UPV)
reponame_str RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
collection RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,812429

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